Served initially as a consultant to help seasonal art gallery launch in 2019. Became a co-owner with responsibility for operations, inventory control, staffing, financials and payroll. Launched a new website with online sales capability; drove online orders to 15% of sales. Grew total sales 27% YoY in spite of COVID-19 restrictions.

Steward for the digital brand experience for Residential and Business units. Lead the customer experience for the website with a focus on maximizing online orders, business sales leads and to establish a destination for self-service for existing customers. Formulation of multifaceted digital marketing plans that have quadrupled website visits and conversion rates. Built the digital marketing team. Established development process and procedures to optimize workflow efficiencies for website. Completed over 200 projects. Lead integration of 4 acquisitions. Established social program driving a 120% engagement rate in the first 6 months.

CIBT is the largest global visa and passports expediting company. CIBT provides services through a network of over 40 offices in 13 countries servicing over one million travelers annually. Lead the restructuring of the Customer Experience to improve sales conversion rates and grow overall satisfaction ratings. Consolidate multiple websites to one global website with country customization to drive online orders, improve operational efficiency and reduce customer service calls. Lead the development of new digital sales channels.• Lead the design and ongoing enhancement of the global site structure, user experience, design and content, product presentation, up-sell and order experience • Manage the implementation and use of a custom content management system• Set benchmarks and implement metrics to measure and track results• Develop and grow a SEM program that delivers over $1M in operating margin annually

Oversaw the development of brand positioning, messaging, communication plans and the creation of all materials used to support World Wildlife Fund. Lead the focus of the National Council to engage current and prospective major donors to support the organizations most important work. Set the strategic direction and ongoing management of the website, which had 400K annual visits.• Redesigned the website and delivered 200% growth in online fundraising• Established the donor communication strategy and plan to support the generation of $195M in annual funding• Delivered $25 million in-kind revenue• Built an internal creative services team that improved the speed, quality and consistency of communications and reduced the cost to develop communication materials• Created and implemented an events based messaging plan across all communication channels

Drove all marketing strategies and tactics for $200M Network Solutions brand to meet overall corporate growth and profitability targets. Led the restructuring of the Customer Experience to improve the lifetime value and grow overall satisfaction ratings. Oversaw the design and development of database used to segment customers and identify growth opportunities. Implemented event based direct marketing communications based on customer life cycle. Set the strategic direction and management of the website, which had over 400M daily visits and delivered 90% of revenue.• Grew customer renewal rates from 36% to 57% in 12 months• Doubled website sales conversion rates for new customers to 5% and existing customer to 8%• Increased value added sales of partner products and services from 32% to 50%• Improved overall satisfaction ratings in key segments by 40%• Led the re-launch of the brand including all identity, positioning, key messaging and communications platform

Founded and managed a $100M brand strategy and advertising agency with two partners. Work included brand identity development, advertising, web information architecture, design and production, media strategy and planning and direct marketing communications. Responsible for driving overall growth and profitability of the agency through direct management of Business Development, Client Services, Finance, Human Resources and Information Technology groups.• Broke even in the first year of operations and grew agency from 3 to 50 staff• Pitched and won five new clients including Philips Semiconductors, DialPad Communications, The Picture People, NorthPoint Communications and the Sonoma Valley Film Festival

Director of Transaction Brands. Led the strategic development for creative and media planning and buying for 1-800-COLLECT and Collect En Español. Led the complete management of $300M annual advertising budget.• $100M product launch for the advertising channel for 1-800-COLLECT delivered 24% market share and 65% total brand awareness in 7 months• Improved TV delivery by 35% in spite of a 25% reduction in the media budget• Developed ad effectiveness analysis model used to extend the life of TV executions Director of International Marketing. Full operating P&L responsibility for the turnaround, internal reorganization and market repositioning for the $1B international calling business. • Delivered 15% minute growth year over year; increased profitability 20% • Streamlined organization to capitalize human resources and operational competenciesDirector of Product Management. Brand leadership and product management for the $3B domestic products group. Challenged to refocus organization and eliminate unprofitable programs. • Reduced expenses by $7M by realigning marketing focus • Consolidated product offerings from 15 to 6 resulting in significant resource reduction