Lesley Albright Email & Phone Number

Chico, California, US

Head of marketing at Sierra Nevada including Communications, Brand Management, Consumer Insights, Field Marketing, Creative & Graphics, Connected Commerce (Digital, Paid & Trade) and Social & Influencer functions.

Chico, California, US

New York, NY, US

Oversaw portfolio of accounts including Adobe, Dupont, FB Messenger, HPE, and Delta Dental.Direct acct operations including staffing and ensuring profitability of $5M portfolio.Oversee multi-disciplinary teams combining the power of research, branding, social, creative, PR, influencers, paid media, employee comms and measurement, all grounded in.

New York, NY, US

Lead Communications Marketing Strategist for Adobe and Dow Accounts. Provided strategic counsel to executive comms, marketing and digital clients looking to drive business value using integrated tactics.Grew Adobe portfolio by 60%, building the employee engagement and product comms strategy for Digital Media BU (Photoshop, Lightroom, Adobe Spark and more).

New York, NY, US

• Oversaw campaign development and content strategy for Adobe's photography portfolio (Photoshop, Lightroom etc.) and Campari America's spirits (SKYY, Appleton Estates, Espolon).
• Oversaw integrated teams incorporating branding, social, creative, pr, paid media, and SEO campaign components, all grounded in digital-first thinking.
• Developed detailed brand strategies from master narrative down to social tone of voice, leading to award-winning social activations.

San Francisco, CA, US

Public affairs strategist for high-profile engineering, construction and infrastructure projects. Public outreach manager for the CA Dept. of Water Resources’ (DWR) Bay Delta Conservation Plan. Managed $1.2M BDCP public outreach contract overseeing a team of 8 employees.Developed and executed the program’s award-winning collateral and digital materials.

Chicago, IL, US

• Developed social business integration strategy with unique engagement framework, identifying the potential for $1.5M in ROI
• Worked with brand strategy team to launch a new social business landing page and Pinterest presence as well as a framework for product launch and go-to-market reporting

Marketing communications consultant for B2B technology brands and small business owners. Developed digital messaging strategies complete with search engine optimization (SEO) recommendations for dynamic websites and company intranets.Highlights:Proposed branding strategy to support the launch of Plentils, a crunchy lentil chip. Built out brand architecture.

Managed strategic marketing campaigns for a boutique advertising and PR firm. Used consumer insights to execute a national marketing award for best green building campaign (Treasure Homes)Optimized digital, print and direct marketing campaigns growing local business for national home builders and local non-profits.

Sonoma, California, US

Developed and executed strategic marketing plans for international food and beverage clients including Chianti Classico, Vinitaly, the Union des Grands Crus des Bordeaux, Sterling Vineyards, Beaulieu Vineyard (BV) and the Court of Master SommeliersPlanned full-scale international wine tasting programs for Chianti Classico and Premium Port WinesExecuted.

M.S., Integrated Marketing Communications (Medill And Kellogg)

B.A., Art History & Political Science

Art History, Criticism And Conservation

Summer Intensive, Professional Photography

Italian Language And Literature