Lesley Baulding Email & Phone Number

Huntersville, NC

• Inbound Marketing
• Creating unique, shareable industry content for company blog & other web assets
• Keeping up-to-date on industry news for use in content marketing strategy
• Maintaining an editorial calendar to track & compare effectiveness of various blog topics
• Managing paid search and site retargeting efforts in Google and Bing
• Tracking, monitoring & analyzing lead acquisition strategies to understand which outlets generate the most qualified leadsCustomer Relationship Management

Huntersville, NC

--Utilized SEO keyword strategies to write weekly blog posts on the main Everblue website (via Drupal)--Contributed to more than five WordPress microsites, writing targeted blog posts on a weekly basis--Designed brochures for 30+ products using Adobe Illustrator--Grew social media presence on Facebook and Twitter via contests, interactive questions.

Huntersville, NC

--Interviewed candidates for subject matter expert / instructor positions--Managed the training schedules of 15+ remote instructors--Provided customer service to students with questions and technical needs--Coordinated the logistics for weekly training events: maintained rosters, shipped materials, secured residential training venues nationwide, sent.

Huntersville, NC

--Increased brand awareness through the creation of Facebook, Twitter, and LinkedIn company accounts--Wrote monthly press releases about new products, hires, and events--Specialized in link building techniques via web comments, forums, and discussion boards--Utilized HTML and CSS skills to modify the design on the Everblue WordPress blog--Employed SEO.

-- Opened, closed, and balanced cash registers-- Reviewed daily sales paperwork and validated coupons-- Engaged dormant customers with "Miss You" calls-- Completed movie & game inventories-- Organized the appearance of items on shelves-- Assisted customers with movie selections-- Reached the team upsell sales goal of 21% / maintained my average of 23%

I assisted the VersaMe Marketing & Product Development teams as an independent contractor with a specialty in email marketing. As such, I created graphics in Photoshop and designed HTML email layouts in Drip. I used tags to segment the contact list and scheduled email campaigns in accordance with the content calendar. I also updated WordPress website.

Elon, NC

It was my responsibility to establish the overall guidelines for the yearbook, from visual style to editorial content, as well as recruit members. I managed to recruit a dedicated staff of 15 students. As the year progressed, one of my main tasks was to edit all writing for proper usage of AP Style. I pored over 240 pages, ensuring proper spelling and.

Elon, NC

I joined the Phi Psi Cli yearbook staff in my sophomore year of college. I was hired to be the Special Events Editor, which required me to write stories and gather photos for 3-5 pages within the Student Life section. When the Student Life Editor dropped yearbook midway through the year, I took it upon myself to pick up the work and complete the rest of.

Elon, NC

I interned with Elon University's Multicultural Center when they expressed a need for a public relations assistant. My main tasks were to design posters, postcards, newsletters, and flyers. I also proofread and updated existing communications to reflect proper grammar and consistent marketing messages.

Mooresville, NC

I was hired to research lifestyle and product trends and to find a correlation to Lowe's products. I developed a “customer-focused” presentation for senior management, in which I gave a tour of the typical Lowe's Home Improvement store from the eyes of a typical customer. In addition to my primary responsibilities, I was elected by my peers to take on the.