Lesley Baulding Email & Phone Number

Huntersville, Nc

Inbound Marketing • Creating unique, shareable industry content for company blog & other web assets• Keeping up-to-date on industry news for use in content marketing strategy• Maintaining an editorial calendar to track & compare effectiveness of various blog topics• Managing paid search and site retargeting efforts in Google and Bing• Tracking, monitoring & analyzing lead acquisition strategies to understand which outlets generate the most qualified leadsCustomer Relationship Management• Managing various email campaigns, including the template designs, calls-to-action & content• Segmenting email lists based on a variety of factors, including interest, geography & stage in the buying cycle• Developing monthly newsletter content to answer questions & keep leads engagedSocial Media & Community Engagement• Serving as a community manager for Twitter, LinkedIn, Facebook, Instagram & other social media channels to help increase brand visibility• Supporting & interacting w/ influencers and potential clients via social media platforms• Identifying new business opportunities in response to followed posts, news stories & legislationProduct Marketing• Collaborating w/ cross-departmental teams on product development & launch• Researching industry landscape and topics to better understand product’s place & benefits• Attending industry webinars & conference calls to understand user requirements• Creating product content (website copy, blog posts, flyers, brochures, postcards, charts, etc.) to articulate benefits & featuresSales Support • Converting website visitors to leads through live chat customer service• Creating coupon codes & monitoring usage• Developing co-branded landing pages & email blasts for partners and affiliates

Huntersville, Nc

--Utilized SEO keyword strategies to write weekly blog posts on the main Everblue website (via Drupal)--Contributed to more than five WordPress microsites, writing targeted blog posts on a weekly basis--Designed brochures for 30+ products using Adobe Illustrator--Grew social media presence on Facebook and Twitter via contests, interactive questions, keyword searches, and paid advertising--Developed company profiles on Pinterest, Google+, and HomeEnergyPros--Explored link building techniques via YouTube comments--Utilized Google Insights (now Google Trends) to track rising keyword trends--Designed web graphics that led to an enhanced user interface--Responsible for developing hundreds of new web pages to support SEO campaigns--Managed new employee/instructor on-boarding process

Huntersville, Nc

--Interviewed candidates for subject matter expert / instructor positions--Managed the training schedules of 15+ remote instructors--Provided customer service to students with questions and technical needs--Coordinated the logistics for weekly training events: maintained rosters, shipped materials, secured residential training venues nationwide, sent reminders to students, recorded expenses, etc.--Managed student applications and testing documents

Huntersville, Nc

--Increased brand awareness through the creation of Facebook, Twitter, and LinkedIn company accounts--Wrote monthly press releases about new products, hires, and events--Specialized in link building techniques via web comments, forums, and discussion boards--Utilized HTML and CSS skills to modify the design on the Everblue WordPress blog--Employed SEO keyword strategies to write industry-related blog posts on the Everblue WordPress blog--Utilized HTML skills to modify existing web pages in Dreamweaver

-- Opened, closed, and balanced cash registers-- Reviewed daily sales paperwork and validated coupons-- Engaged dormant customers with "Miss You" calls-- Completed movie & game inventories-- Organized the appearance of items on shelves-- Assisted customers with movie selections-- Reached the team upsell sales goal of 21% / maintained my average of 23%

I assisted the VersaMe Marketing & Product Development teams as an independent contractor with a specialty in email marketing. As such, I created graphics in Photoshop and designed HTML email layouts in Drip. I used tags to segment the contact list and scheduled email campaigns in accordance with the content calendar. I also updated WordPress website content, as needed.

Elon, Nc

It was my responsibility to establish the overall guidelines for the yearbook, from visual style to editorial content, as well as recruit members. I managed to recruit a dedicated staff of 15 students. As the year progressed, one of my main tasks was to edit all writing for proper usage of AP Style. I pored over 240 pages, ensuring proper spelling and design consistency. I used Adobe InDesign CS5 to design multiple pages throughout the book, including the table of contents, section dividers, index, and colophon.

Elon, Nc

I joined the Phi Psi Cli yearbook staff in my sophomore year of college. I was hired to be the Special Events Editor, which required me to write stories and gather photos for 3-5 pages within the Student Life section. When the Student Life Editor dropped yearbook midway through the year, I took it upon myself to pick up the work and complete the rest of the section. The editor-in-chief honored me with the "Most Outstanding Team Member" (2008) award at the end-of-year media banquet.

Elon, Nc

I interned with Elon University's Multicultural Center when they expressed a need for a public relations assistant. My main tasks were to design posters, postcards, newsletters, and flyers. I also proofread and updated existing communications to reflect proper grammar and consistent marketing messages.

Mooresville, Nc

I was hired to research lifestyle and product trends and to find a correlation to Lowe's products. I developed a “customer-focused” presentation for senior management, in which I gave a tour of the typical Lowe's Home Improvement store from the eyes of a typical customer. In addition to my primary responsibilities, I was elected by my peers to take on the role of PR & Communications Secretary for the Lowe's IMPACT program. This program was designed to welcome the interns to Lowe's and provide them with networking opportunities as well as entertainment. One of my main responsibilities as the PR & Communications Secretary was to write monthly newsletters for the interns, informing them of upcoming activities and company information.