Lesley Brotamonte Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

As an integral part of the Experience department, this position works collaboratively with the Marketing and Communications teams to lead and support the implementation of strategic goals for engaging and empowering the MetroNational community, assets and/or its partners.This position is responsible for all Events and Activations across the Memorial City campus, including retail centers or tenants, office buildings, multifamily, hotels, and public greenspaces or event… Show more As an integral part of the Experience department, this position works collaboratively with the Marketing and Communications teams to lead and support the implementation of strategic goals for engaging and empowering the MetroNational community, assets and/or its partners.This position is responsible for all Events and Activations across the Memorial City campus, including retail centers or tenants, office buildings, multifamily, hotels, and public greenspaces or event venues.Notable highlights: • Developed and managed onsite activations and promotions at Memorial City Mall for seasonal campaigns, including Valentine’s Day, Easter & Spring Break, Mother’s Day, Father’s Day, Back-to-School, Memorial City Lights, and Holidays (Thanksgiving & Christmas).• Launched a special “lobby renovation reveal” event at Memorial City Plazas (2023) and "tenant activations" in renovated common spaces at 945 Bunker Hill (2023-2024).• Consulted and collaborated with HR/Culture department to develop and execute team member engagement events (i.e. seasonal or holiday activities, company celebrations or meetings, and charitable activities).• Collaborated with Legal department to create and streamline event templates/agreements for activations.• Consulted and collaborated with Property Management teams - responsible for 12 office buildings - for Tenant Social Events to celebrate seasonal activities for Earth Day, Summer, and Holidays via ideation, best practices, and post-event evaluations.• Worked with Apartment Life Teams and/or Property Managers at four (4) buildings to promote and elevate multifamily events. Show less

Houston, Texas, United States

INTERIM MARKETING DIRECTOR - METRONATIONAL (November 2021 – February 2023):This position managed and executed all marketing functions including supervising fulltime staff (Sr Designer, Communications Manager, Promotions & Events Manager, and Marketing Specialist) as well as local contractors and full-service agencies (Pacific Retail for Mall/Retail marketing, E Squared Marketing and Hometown Social for Social Media & Digital Assets, and DPW Public Relations).Notable Highlights:•… Show more INTERIM MARKETING DIRECTOR - METRONATIONAL (November 2021 – February 2023):This position managed and executed all marketing functions including supervising fulltime staff (Sr Designer, Communications Manager, Promotions & Events Manager, and Marketing Specialist) as well as local contractors and full-service agencies (Pacific Retail for Mall/Retail marketing, E Squared Marketing and Hometown Social for Social Media & Digital Assets, and DPW Public Relations).Notable Highlights:• Managed the branding and marketing of Memorial Town Square (MTS), MetroNational’s new retail development concept, with various agencies – Gensler, Look Think Make, Pacific Retail, and Liz Gillepie, LLC – to create promotional materials (digital brochure, retail microsite, sales video, promotional flyers, etc.).• Executed the rollout/unveiling of Memorial Town Square via press sessions in Houston and the buildout of MTS’ exhibitor space and cross promotion with Pacific Retail at ICSC Vegas (May 2022). • Worked with Office Leasing and Development/Construction departments to promote and market a new office building, 9753 Katy Freeway, in Fall of 2023.• Developed, produced, and supervised strategies for events on The Lawn at Memorial City, including but not limited to “Live! on The Lawn” music series (2022-2024), Memorial City Market, Winter WonderLawn (December 2021) and Holiday on The Lawn (November 2021).EVENT CONSULTANT - METRONATIONAL (August 2021 – October 2021)• Created an Events strategy for The Lawn at Memorial City.• Produced an Events protocol for the Marketing, Retail Operations, Asset Management and Development departments. Show less

Houston, Texas, United States

Create and curate content for a lifestyle and entertainment media platform that features views from a multi-generational and multi-cultural group of collaborators. Responsibilities include administration of the blog website and social media channels, marketing, and promotions.

Houston, Texas, United States

Responsible for the marketing of Houston's #1 Hit Music Station, 104.1 KRBE - a legacy Top 40 station that consistently outperformed the market in ratings, revenue and experiential promotions.Responsibilities included management of station branding through advertising and marketing campaigns; execution of on-air promotions (contesting and concert/artist promotions); and supervision of external promotions (client appearances, station events, and community events/partnerships). In… Show more Responsible for the marketing of Houston's #1 Hit Music Station, 104.1 KRBE - a legacy Top 40 station that consistently outperformed the market in ratings, revenue and experiential promotions.Responsibilities included management of station branding through advertising and marketing campaigns; execution of on-air promotions (contesting and concert/artist promotions); and supervision of external promotions (client appearances, station events, and community events/partnerships). In addition, this role developed promotional campaigns/events to attain additional station revenue or provide added-value elements to existing client campaigns. Collaborated with Digital Department to create content/promotions for digital assets (website, weekly e-newsletter, text messaging, mobile app, and social media). Show less

Houston, Texas, United States

Managed clients and special projects for the agency/firm. Responsibilities included developing and implementing marketing strategies to promote the new Houston Texans NFL team as well as creating and executing branding campaigns (advertising, promotional events, grassroots marketing, collateral) for clients (Theatre Under the Stars, DYONYX, Blue Lance and Global IS).

Greater Houston

Responsible for building brand awareness and generating revenue through ticket sales, corporate partnerships, and entertainer appearances; producing promotional events for consumers, clients, ticket holders, special occasions, and employee appreciation; and collaborating with the Community Services department to create programs benefiting the community, fans, and corporate partners.

Houston, Texas, United States

Managed the allocation/spending of sponsorship revenue to activate client promotions, merchandising, and hospitality as well as supervised a team of Account Executives and Coordinators responsible for all sponsorship deliverables (broadcast elements, promotions/events, co-branded materials, tickets, entertainment, etc.).

Maintained all sponsored game-day and arena operations in addition to building cross-promotions between corporate and media partners. Worked with department staff to create new promotional ideas, community initiatives, or added-value programs for corporate partners.

Serviced an account base that brought in revenue totaling over $2.5 million, with notable clients such as Southwest Airlines, Houston Chronicle, Pennzoil, Fannie Mae, and HealthSouth. Also, maintained corporate partner relationships through client activation and renewals, events and promotions, plus annual client recap presentations as well as managed promotional and marketing elements aired on the Houston Rockets’ flagship English and Spanish broadcast radio stations, broadcast… Show more Serviced an account base that brought in revenue totaling over $2.5 million, with notable clients such as Southwest Airlines, Houston Chronicle, Pennzoil, Fannie Mae, and HealthSouth. Also, maintained corporate partner relationships through client activation and renewals, events and promotions, plus annual client recap presentations as well as managed promotional and marketing elements aired on the Houston Rockets’ flagship English and Spanish broadcast radio stations, broadcast television station, and cable network. Show less

Developed marketing campaigns and co-op programs for station and sales sponsorships. Also, coordinated all station promotions and assisted in the production of advertising campaigns, outdoor signage, and special events.