Lesley Chavez Email & Phone Number

Chicago, Illinois, United States

Staffed the front desk, answering incoming phone calls and greeting students and guests, ensuring a welcoming environmentManaged student sign-in processes, tracked attendance, and introduced new students to the Bottom Line spaceRe-direct student calls to appropriate advisor, whether advisor is on or off siteAssist program teams with seasonal projects, as neededRegularly update database with important student informationCreate content for Bottom Line’s Chicago Instagram account, in adherence with Bottom Line guidelinesCollect written and video testimonials from current Bottom Line students, staff, and/or partners, for use in recruitment materials

Chicago, Illinois, United States

Designed and managed digital content for BL’s Chicago Instagram account, achieving a 12.6% increase in followers and improved brand visibilityPartnered with the recruitment team to develop a social media content calendar focused on testimonials and event highlights, boosting engagement by 100%Supported student intake by managing recruitment data and communications

Chicago, Illinois, United States

I generate innovative content ideas to enhance the online presence of sponsors, including analyzing social media insights to optimize marketing performance. I collaborated with a student organization to design a flyer for their upcoming event and then worked with a professor to enhance her online presence. This involved advising her on how to maintain consistency, engage effectively, and identify relevant online communities to be part of.

Chicago, Illinois, United States

I generate innovative content ideas to enhance the online presence of sponsors, including analyzing social media insights to optimize marketing performance. For one sponsor, I collaborated with a student organization to implement a content calendar strategy.

I worked on a real-world case study about Gatorade's new Gatorlyte product launchConducted detailed analysis of buyer retention rates and shopping preferences using market research tools, identifying key segments for Gatorade’s Gatorlyte campaignsSupported the CPG team by analyzing market performance and identifying growth opportunities, aligning with client needs and industry standardsDeveloped actionable insights and data visualizations to present Gatorlyte’s performance to Circana clients

Utilized SEO tools such as SEMrush and Google Keyword Planner to identify and categorize high-priority keywords, driving targeted content visibilityConducted keyword analysis using search intent metrics to refine content categorization, improving alignment with user behavior and increasing click-through ratesCreated high-performing marketing materials such as blog posts, optimized with SEO best practices

I created digital content for Bottom Line’s Chicago Instagram account (both posts and stories)I collaborated with the recruitment team to develop a social media posting calendarAs well as outreach to current and prospective students about Bottom Line’s program and answer any questions they might have.

Chicago, Illinois, United States

I supervised a class of 15 students during arrival and dismissal times twice a week for three hours. I Assisted 15 students with assignments while in class and outside of class and helped with the development of lesson plans

Chicago, Illinois, United States

A six-week course where I conducted product and market research. I collaborated with five students to create a product and design a website