Lesley Chiu Email & Phone Number

Successfully executed Sponsored Ads campaigns, aligning them with key performance indicators (KPIs) and strategic goals.Developed comprehensive campaign plans for Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD), encompassing reserved ASINs, linked pages, and compelling ad copies.Proficient in building and managing Amazon DSP (Demand-Side Platform) campaigns, including building Orders, Line Items, Audiences, and Creatives.Implemented DSP strategies encompassing Order settings, budget allocation, device targeting, inventory management, audience targeting and exclusions.Conducted daily budget pacing analysis for Search and DSP campaigns, utilizing ASIN tracking to proactively address low-stock, out-of-stock (OOS), and losing buy box (LBB) scenarios across multiple brands in the US, EU, and AU markets.Leveraged campaign optimization techniques and performed weekly health checks to identify areas for improvement at the campaign level.Demonstrated proficiency in keyword research, employing STR analysis to ensure keyword relevancy, maximize impressions, drive sales, and optimize spending.Prepared and presented weekly media flight and key performance indicator (KPI) reports, providing valuable insights for data-driven decision-making.Proficient in utilizing tools such as Helium10, Jungle Scout, Perpetua, and PacVue to enhance campaign performance and drive results.Served as a mentor, supporting the onboarding process of new team members and achieving an impressive team retention rate of 250%.

Carried 5 brands in a growth marketing agency where I created and launched monthly content and marketing plan, set the strategy for upcoming product launches and plan social media content posts with strategies being communicated to a team of a copywriter, a graphic designer and an email marketer. Other responsibilities include analyzing sales reports, curating blog topics, designing and optimizing e-commerce websites, engaging with queries and feedback, managing employee training for new hires and offering continuous advice, guidance and mentorship on duties and best practices.

Launched and managed Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across 5 brands within US and UK marketplaces.Realigned portfolio budgets and optimized campaigns.Initiated search term analyses to gain insights for ad strategies.

Product Research.Searched for potential products by deeply analyzing current market trends and competitors based on a set of criteria. Products go through a process to measure profitability.Source Suppliers.Connected with the right suppliers and ensured that the product meets the quality standards of the store.

Represented senior management especially in their absence;Ensured safety and security within the hotel premises;Implemented hotel operating policies and procedures;Ensured that hotel standards with objective of guest satisfaction are met;Represented management in daily hotel operations, guest relations and resolution of guest concerns and complaints;Reported all major observations, actions taken and guest interactions through Duty Manager's Log;Resolved room discrepancies;Coached Front Desk Associates in upselling rooms;Performed rate variance and end of day procedure / night audit.

Manila, Philippines

Supervised and handled check in and check out of FIT, GIT and airline crew;Attended to guest concerns;Reconciled pending accounts receivables;Assisted the Front Desk Manager in implementing new policies and procedures of the department;Conducted daily briefings for Front Desk Associates;Monitored and evaluated staff performance;Handled TSA (upselling program) production of staff.

Manila, Philippines

Handled check in and check out of FIT, GIT and airline crew;Facilitated room reservations through walk ins and phone calls;Recognized as Top TSA Upseller;Attended to guest queries and ensured guest satisfaction.

Philippines

Represented the Restaurant Manager in the daily Food and Beverage Briefing;Handled table reservations and menu upselling;Handled non-food requisitions with Purchasing Department.