Leasing And Marketing Manager
Atlanta, Georgia, United States
Led the marketing and communications team of a new student housing development to surpass the corporate sales goal by 20% and ahead of schedule. Success was attributed to applying high-level knowledge of marketing principles and performance managementCreated mass marketing materials using Canva, Procreate, and Adobe Creative Cloud, including InDesign, Photoshop, Illustrator, and Lightroom. Media outlets include websites, social media, promotional merchandise, print ads, and billboardsHosted the Georgia State University presentation securing a multi-year contract as the lead athletic sponsorDeveloped lasting business relationships with Carter USA Real Estate Development Group, City of Atlanta Mayor, GSU Athletics and Student Affairs, Van Wagner MultiMedia Contractor, and othersInvented and implemented a Brand Ambassador Program of student influencers increasing engagement, social media presence, and salesManaged marketing budgets of $50k+ through strategic procurement and vendor managementServed on the company's Multicultural Committee promoting the support of small, local, and black-owned businesses in the community