Lesley Anderson Email & Phone Number

Alexandria, VA, US

Alexandria, VA, US

• Owner of products and services information management and strategic product integration initiatives.
• Developed centralized product catalog and information flows for 700+ items across 7 different sales channels for all organization products and professional services.
• Engaged Finance team to configure pricing and revenue cycle requirements for budgeting and reporting.
• Guided change management processes to maintain and enforce product and pricing integrity aligned with business requirements.
• Product information lead for Oracle implementation (ERP, EPM, PIM) and B2C eCommerce (Adobe) to enable seamless business integration and increased revenue.

Alexandria, VA, US

• Marketing development director for 6 oncology portfolios (~50 programs).
• Developed product repository to support market strategy and analysis. Focused on an outside-in, voice of the customer perspective, the system aggregated and standardized descriptive attributes, target audiences and.
• Segmented audiences to create targeted messaging, pricing, and value propositions for internal and external stakeholders.
• Provided analysis to leadership of gaps in product offerings to prioritize marketing resources according to the organization’s strategic priorities.
• Facilitated process improvement activities resulting in increased efficiencies across the organization to include better transparency, document access, and workflow standardization of product information.

Alexandria, VA, US

• Spearheaded strategy for digital education, international, and professional development products and services. Worked with business teams to refine product messaging, branding, price points, and roadmap.
• Planned and executed marketing strategies and tactics, and managed revenue projections.
• Collaborated with market researchers to assess market trends, consumer needs, and product roadmaps.
• Developed global expansion plans which led to $1m+ consulting endeavor to pursue.
• Revamped marketing for pharmaceutical audience segment, contributing to large new client engagements.

Falls Church, Virginia, US

• Provided product development, strategy, operations design, and implementation oversight for start-up genetics service line to include pharmacogenomics, molecular pathology, and transplant testing.
• Oversaw extensive business modeling and business development activities, launching first-in-nation programs within pharmacogenomics.
• Engaged internal and external leadership to propose, implement, and grow new services through market analysis, value propositions, analytics reporting, and use case development.
• Navigated ambiguous and evolving regulatory and compliance requirements, revenue cycle challenges, IT and EMR interfaces, and billing workflows to provide cutting edge pharmacogenomics testing using self-pay models.

Falls Church, Virginia, US

• Executed complex projects through matrixed oversight of clinical workflows, reimbursement, coding, regulatory, revenue cycle, IT, business requirements, legal, and hospital administration. Created cross-departmental.
• Managed oncology portfolio for clinical and operational expansion of cancer service line.
• Transformed concrete floor and studs to fully operational oncology clinic (infusion, physician clinic, and chemo pharmacy) under critical 5-month deadline.
• Facilitated clinicians and SMEs in design phase for new regional flagship cancer center, encompassing 3k staff and 26 clinical disciplines.
• Guided process improvement and standardization of reference laboratory patient services that enabled the expansion of freestanding patient lab collection points to 20+ ambulatory clinics.

Arlington, VA, US

Managed priority projects to operationalize cross-department goals and established organization-wide project management office. Assumed ownership and reworked project midflight to launch accreditation software program.

Washington, DC, US

• Directed operations and staff for The Match, a web service for medical residency and fellowship placement, involving 60,000 global customers across hundreds of institutions, with $5 million in revenue.
• Improved operational efficiencies by redesigning match cycles, staff roles, and marketing materials.
• Engaged B2B to achieve 20% increase in fellowship service contracts.
• Supervised front line customer service and collaborated with partnering medical education organizations.

Washington, District Of Columbia, US

• Product development and lifecycle management for clinical and operational data analytics programs. Budget and staff oversight for $1.5M revenue annually, and $3M in assets. Led operations and product roadmap.
• Developed and successfully operationalized a start-up HIPAA compliant patient data system from inception to 100+ participating hospitals, eventually establishing a spin-off LLC, https://myvps.org/
• Led all aspects of B2B marketing, sales, implementation, and overall client management.
• Routinely engaged clinicians and hospital leaders to develop new functionality and launch research studies.
• Facilitated measure development and certification, engaging with SME’s and regulatory entities.

Certificate, Digital Health

Better Leader, Richer Life - Dr. Stewart D. Friedman

Master'S, Public And International Relations

Ba, Economics, Political Science, International Relations (3)

Undergraduate Study Abroad, (International Economics, European Politics)