Lesley G. Email & Phone Number

Lansing, Mi, Us

Okemos, Michigan, United States

• Built the first-ever marketing department/marketing director role for the company• Developed several marketing plans depending on circumstances and needs• Researched and brainstormed marketing tactics for both new and existing multi-family communities to use to increase occupancy• Provided all communities a Google Business Profile and maintained them regularly• Built websites on industry software for all communities, followed by replacement sites after a software switch• Created marketing materials and strategies that helped communities get above 95% occupancy• Carried out marketing and event planning and execution strategies to maximize the number of attendees and therefore applications• Implemented a reputation management strategy to improve community/prospect/resident attitudes and therefore increase acquisition and retention• Conducted training to staff so they could make their own contributions to the marketing of their properties• Implemented new strategy to make the parent organization's social media more professional and consistent as well as increase engagement and visibility• Collaborated with a web developer on a revamp of the corporate website to improve public perception and drive traffic in a way that meets the needs of the site visitors, therefore bringing us business• Established relationships and contracts with industry providers to increase traffic and efficiency of handling leads to maximize conversion

Lansing, Michigan Area

• Assisting in the creative development of LEPFA-produced or co-produced events.• Developing and executing marketing plans for a convention center, urban market, golf course, and community events• Providing marketing support services for all departments, facilities, and initiatives as directed• Detailed planning of all LEPFA-produced and co-produced events within established budgets, including the dissemination of internal and external information• Media buying• Relaunching a logo and two website redesigns (lansingcenter.com and lansingcitymarket.com)• Writing copy for sales materials, promotional videos, newspaper advertorials, as well as print, radio, online, social media, and TV advertising• Maintaining two websites• Developing and overseeing the execution of a social media marketing plan for 4 Facebook accounts and 3 Twitter accounts• Composing a style guide and developing voice and tone for communications• Writing and programming business and community email newsletters• Collaborating on sponsorship acquisition projects, developing sponsorship packages and delivering on agreements• Writing reports and presentations for board meetings and local city government• Developing, executing, and maintaining public relations strategies• Acting as the liaison to media representatives and key business partners• Overseeing and monitoring marketing budgets to ensure accuracy of actual cost versus planned expenses• Staying abreast of innovations, improvements in procedures, and developments within the convention center, marketing, advertising, and public relations industries to improve efficiency, levels of service, personnel performance, and reduce costs• Evaluating and selecting software and advertising partners

Okemos, Mi

American Collegiate Marketing is a magazine subscription service, selling magazine subscriptions to the general public, but with a specialization in the college market.• Acting as a liaison and negotiating contracts between our company and magazine publishers• Building and maintaining positive relationships with publishers• Collecting information from program directors and presenting new marketing programs to publishers to gain authorization for the inclusion of their title(s)• Proofreading and providing input on marketing materials, including mail and email• Staying current with the industry regulations and ensuring our business practices are compliant• Attending industry events for educational and relationship-building purposes• Conducting meetings with magazine publishers, focusing on reports and promotions• Acquiring new publishers to join our programs and familiarizing them with the process• Acting as project leader on new programs and initiatives• Working with the Information Systems department on implementing new ideas for the websites• Brainstorming new program and testing ideas to bring in additional revenue• Developing acquisition and retention marketing plans• Ensuring content on the websites is correct and updated by working with the graphic artist and Microsoft Access• Developing customer emails, including the selection of themes, featured products, copy and graphics. Building the emails in Responsys ESP software.• Creating and proofreading product listings and featured product layout for direct mail pieces• Maintaining our blog and social media accounts• Learning current marketing practices and trends through trade publications, webinars, and conferencesAccomplishments: • Received several recognition awards from management• Saved the company tens of thousands of dollars through negotiating commission increases• Continuing to increase production by persuading publishers to authorize special offers for customers

East Lansing, Mi

Responsibilities: • Implemented several types of marketing campaigns, including phone sales and fax broadcasts• Created and updated a 40 page catalog using Quark Express® • Composed and maintained content for a wholesale and a retail website, through several database programs, writing html, and managing the Amazon merchant account• Regularly proofread, critiqued, and suggested improvements on printed materials• Designed and wrote business documents and marketing materials using Microsoft Excel®, Adobe Photoshop®, and Microsoft Publisher® • Managed the Yahoo! Search Marketing account, including bidding and writing copy • Performed customer service, including research and problem-solvingAccomplishments: • My work on the retail website was a key factor in a significant increase in web sales• The company continues to use my work on product labels

Bachelor Of Arts, Communication With A Focus On Media

Activities and Societies: Member of the Undergraduate Communication Association, mentor in the COMPASS mentoring program for freshmen.

Education record

Certified Tourism Ambassador