• Established and run Etsy shop consisting of self-designed 60+ stickers, prints, charms, and pins (digital illustrations)• Marketed business brand and increased social media presence to acquire 7,000+ followers on Instagram• Achieved 700+ sales with solid customer feedback of 5/5 rating for service, product quality, and turnaround

• Developed creative design for marketing material including brochures, advertisements, posters, print documents, and banners• Created visual branding, including logos, icons, imagery, and typography, for different streams of services being offered

• Designed and developed company websites via Figma and WIX to provide users with seamless user experience in order to strengthen brokerage marketability and profitability• Conducted usability testing and quality improvement to ensure company websites achieve maximum results• Created designs, corporate identity, branding, marketing strategy to maximize success for 400+ real estate agents

• Worked with start-up team to create a platform app to connect ~100 coffee bean owners across Canada to the public• Led and designed 15+ mobile interfaces and 6+ web interfaces to ensure optimal user experience on both platforms• Generated functioning prototype app, tested with ~20 users and incorporated feedback from partnering suppliers• Built reusable design/style libraries and framework to streamline the design process and maintain consistency

• Incorporated 10 usability heuristics and 7 design principles in CIBC’s internal banking system used by CIBC employees • Collaborated with business and developers to generate tasks and design screens which improved system flow• Designed scenarios and functions with business for CIBC’s multi-product sales origination platform to ensure client needs are better understood, leading to effective conversations between CIBC financial advisors and their clients • Created 40+ wireframes and 2+ interactive prototype flows using Axure RP, Sketch, and InVision • Facilitated usability testing and obtained qualitative and quantitative results utilized in understanding and improving the experience of the multi-product sales origination platform and the credit management platform

• Worked with team to enhance the connection between ~300 hair stylists and customers across Toronto GTA area• Conducted data analysis and market research on the Hair Salon industry to develop business model and pitch ideas to investors/partners, receiving $14k as project funding budget• Utilized an effective user-centered design approach to design 20+ interfaces for both mobile application and website, allowing for user adaptability and to guarantee that all business requirements and functions are met

• Coordinated reading and writing activities for a class of 25 children to improve their English skills• Taught English through verbal conversation, nursery rhymes, and reading comprehension to children • Created language activities to encourage students to engage and communicate more effectively and frequently in English