Lesley Kent Email & Phone Number

Woodstock, Georgia

• Manage and oversee the production of promotional material, including sales literature, advertisements, training materials, websites, etc.• Conceptualize and create new product branding and messaging• Develop and author all company press releases• Manage communication platforms including the NeoMed website and LinkedIn• Implement advertising campaigns to expand product and company recognition • Develop and execute mass marketing emails• Oversee all aspects of annual meeting planning• Develop corporate communications including monthly newsletters based on executive management objectives• Act as the gatekeeper to schedule and control marketing projects and ensure output in a timely manner• Manage the marketing document control process per the Quality Management System.• Organize and maintain a document repository to include approved library of claims, phrases and content• Develop and manage marketing plans and budgets• Expand, develop, and analyze the effectiveness of marketing platforms with all media to ensure the best possible branding and positioning for the organization• Create marketing presentations for prospective partners, contract opportunities, and sales team• Collaborate with management, design, sales, regulatory, and product development to fulfill company objectives

Woodstock, Ga

Responsible for company's marketing and branding, customer relations, and office management. Responsibilities included:• Developed branded marketing collateral, including postcards, multi-piece promotional packages and digital communications• Increased social media presence through the use of industry-specific content and targeted posts• Coordinated all trade show logistics and activities, including materials and product purchasing, banner and display design, printed material creation, and follow up communication with attendees and vendors• Managed all customer recruitment and retention platforms to increase digital presence• Improved process efficiency by implementing new strategies, including appointment reminder emails, follow-up surveys and 30 day check-in correspondence to ensure customer satisfaction• Created follow-up communication process to resolve the issue of open invoices and customer non-payment• Conceptualized and authored content for all marketing and social media activities

• Developed and oversaw all aspects of membership recruitment and renewal programs • Spearheaded new campaigns from concept to execution, including creative process, timeline management and implementation• Created membership emails and assisted in the development of all printed membership marketing material, including applications, brochures, promotional postcards and renewal material• Highly involved in writing, reviewing and editing interdepartmental communications and publications• Assisted in the expansion of organization’s large physician group membership program by seeking out and pursuing new groups to increase overall membership• Maintained and managed membership database, including demographic upkeep and dues payment processing