Lesley Yonts Email & Phone Number

Commerce, CA, US

Commerce, CA, US

Solon, OH, US

• During this job tenure, I updated the product portfolio and production costs to align with market demands while optimizing resource allocation. Additionally, I initiated a cultural shift within the company, promoting.
• Enhanced 30% in sales within two quarters and reduced team size by executing strategic sales force reformation.
• Obtained substantial investment of $3.3M by contributing to company's financial stability and growth potential.
• Revitalized financial performance in year, reversing Q4 '22's negative gross margin to positive 17% by Q2 '23.
• Removed $2.5M in operational expenses (OPEX) by restructuring and revamping organization.

Aurora, OH, US

• During this job position, I led the entire sales team and oversaw their daily activities while providing strategic guidance. I collaborated with sales management to formulate account strategies for different product.
• Developed and employed key performance indicators organization-wide to foster accountability across departments, while verifying alignment with company milestones.
• Led corporate structure revamp in response to shifting enterprise necessities to enhance productivity.
• Reduced legal risks and maintained ethical standards by guaranteeing full team compliance with all laws.

Aurora, OH, US

• During this job role, I executed product plans, encompassing both short-term and long-term strategies, to drive innovation and achieve commercial success. I built a skilled product management team responsible for.
• Secured company's innovations by collaborating with external counsel to manage patents, trademarks, and other intellectual property matters.
• Executed market analysis to identify opportunities for improvement, new market expansion, and realignment.
• Identified market trends and emerging high-growth sectors by cooperating with key industry analysts.
• Employed cost-reduction strategies to maintain competitiveness of existing products in market.

Aurora, OH, US

• In this job role, I designed a dynamic marketing plan that harmonized the company's long-term strategic market share objectives with short-term sales goals. I coordinated closely with the product development and sales.
• Increased return on investments by steering budgets across multiple business lines as well as increased programs to yield results in both B2B and B2B2C environments.
• Seized opportunities and optimized ROI by overseeing external agency resources, encompassing media placement, public relations, and corporate communications.
• Accomplished 100% increment in new lead generation through utilization of marketing programs.
• Improved customer engagement and data acquisition via 40% upsurge in form submissions.
• Revitalized TCP brand identity in both commercial and consumer markets.

Aurora, OH, US

• During this job tenure, I spearheaded the strategic development of mass communications, focusing on the commercial channel and utilizing a variety of media types to improve reach and impact. I directed the development.
• Implemented fact-checking of documents and served key role in establishing brand's presence for initial public offering (IPO), while ensuring accurate and compelling messaging.
• Conceptualized and deployed mass communications programs aimed at targeting end-users within commercial channels by fostering engagement and awareness.
• Enhanced brand visibility and drove sales by devising strategic promotional materials for distributor locations.

Akron, Ohio, US

- Coordinated and managed all aspects of trade show marketing- Website management and implementation of new content- Created and deployed email marketing programs

Aurora, OH, US

- Strategic development of commercial channel mass communications across multiple types of media- Developed a commercial distributor training program across multiple product lines- Create and arrange internal training on business systems such as SalesForce.com- Development of all commercial channel collateral and promotional activities- Create and deploy.

Aurora, OH, US

- Developed and deployed social media strategies across multiple channels- Created and deployed email marketing programs through the ExactTarget system- Successfully implemented an integration between ExactTarget and SalesForce.com- Website management and implementation of new content- Complete management of distributor online sales portal- Managed all.

Akron, Ohio, US

- Created and deployed successful email and mobile marketing programs- Managed and implemented new content on corporate website- Developed and managed paid and organic search marketing programs- Supervise sales demand generation program with addition of 1,000 new prospects per-week

Akron, Ohio, US

- Coordinated and managed all aspects of trade show marketing- Managed SalesForce.com database for sales team- Worked with design team and vendors for collateral creation

Created advertisements for local John Deere Dealers and submitted advertisements to designated papers. I also helped manage dealer’s accounts and coordinate insertion orders.

Woodridge, IL, US

- Developed multi-channel promotional programs for product segments- Developed advertising concepts and copy writing- Assisted in the creation of literature and support material for products