Subject matter expert providing marketing and content strategy support for participants in the COREProgram.

Lead consultant for small businesses looking to connect with their community through contentResponsible for development and decision-making of all business structure, strategy, operations, andmarketing needs, including hands-on multi-platform content creationHire and manage contractors to better support clients’ goalsRun the day-to-day operations of the businessAttract, engage, and vet new business opportunities and partnerships

A strong people manager with a deep understanding of cannabis culture, products, and industry trends. Responsible for the strategic planning and execution of brand messaging, content marketing, and community management in support of broader business objectives and brand goals.Credits: Writer/producer on Uprooted, campaign manager on Brock Ollie, co-executive producer on Tumbleweeds.

Restructured the content marketing team and strategy following a 75% team-level reduction in force while maintaining platform growth and production efficiency.Refined team processes and standardized freelance rate cards, leading to a channel efficiency for user acquisition far below the industry average.Co-produced and wrote the company's first multi-episode docu-series highlighting the inefficiencies of California's post-legalization cannabis economy.

Worked with cross-functional stakeholders to develop an SEO-forward content strategy geared toward early-stage digital growth.Coordinated the launch of WM Learn, the company's first educational content offering. Grew the platform's digital audience by more than 100% in the first two years of operation.Developed a workflow architecture to manage production for eight full-time employees and 35 freelancers and worked with an engineer to build the custom project in JIRA.

Oversaw content planning and production for marijuana.com.Worked with subject matter experts to develop and implement new cannabis content standards and production procedures to maximize accuracy and efficiency.Redeveloped the editorial content strategy to better align with the site owner's digital goals and prepare for a migration of content on marijuana.com to a new branded property.

Produced a novel's worth of copy each week in the form of dispensary bios, product and strain descriptions, media copy, and other informational and educational content about cannabis.Interviewed cannabis business owners and other professionals to better understand their pain points and the value their businesses bring to consumers shopping on Weedmaps.Read new information and research daily about the cannabis industry, plant properties, cultivation, industry practices, history, science, and politics.

Managed a multi-million dollar portfolio of native and sponsored publications for the Los Angeles Times, including monthly magazines, quarterly tabloids, and special features. Directed and produced editorial coverage to achieve ROI for both the media company and its advertising clients. Maintained a 20% profit margin on all press runs through effective management of freelance budget and nimble production planning.

Directed editorial coverage and drove digital growth for IllinoisNewsNetwork.com.Managed the network's expansion into radio and television production. Increased syndication of statehouse coverage in local newspapers, radio stations, and television networks by 30%.

Successfully recruited, trained, and encouraged volunteers and event participants to drive more than $1 million in annual fundraising dollars through branded events such as Relay for Life, Walk & Roll, and Making Strides Against Breast Cancer.Developed strong relationships in the communities I served to better understand the needs of the American Cancer Societies regional donor, patient, and survivor networks and incorporated the feedback into local events and activations.Planned and executed four key annual events, negotiated with vendors, solicited donations from local businesses, and oversaw day-of-event activities in the Northwest Suburban Chicago region.

Directed news production for seven main weeklies and local sister publications for the region of Chicago's Western suburbs that reaches from Elmhurst to St. Charles, Illinois.Managed a team of six reporters.Produced the first feature article about the Glen Ellyn, IL Muslim community to be published on the cover.

Oversaw daily news production for a publication that served about 10,000 local residents in Stuttgart, Arkansas.Participated in leadership development to train editors and designers throughout the state on new production guidelines and begin the process of centralizing copy desk and design services through the publications' corporate ownership. Launched the newspaper's online edition a month early from my home office because a tornado damaged the business district, cut off power to the press building, and the internet and radio were the fastest way to get critical information to affected citizens. Developed a strong online community on Facebook's to share local news and information and use Facebook's early promotion tools to build interest in the newspaper's new digital offering.

Wrote RFPs to secure bids for Louisiana Binding Service to restore government records and historic documents.Reviewed all executive written communications for consistency, clarity, and accuracy. Launched the company's first employee newsletter.Made coffee, ran errands, picked up kids, and handled miscellaneous secretarial tasks as time allowed.

Planned and produced a weekly niche tabloid for the Long Beach Press Telegram that covered coastal communities in Los Angeles and Orange counties.Worked with designers, photographers, and writers to book all available editorial space. Directly managed one reporter.Participated in daily news meetings and proposed a weekly coverage budget to the City Editor for approval.

Ensured copy published in the main news and weekend business sections of the Long Beach Press telegram was error free. Wrote headlines and captions to fit design specs for each page.Selected articles from the wire to fill unused space in the news section.Booked the weekend business section, copy edited articles, and compiled the business updates column from the wire.