Lesley Parsons Email & Phone Number

Roslin, Midlothian

Midlothian Science Zone is on the outskirts of Edinburgh, evolved from the previous Edinburgh Science Triangle initiative, and is supported by Midlothian Council and partners. Its main objective is to foster a One Health community, increasing levels of collaboration between academia and business whilst raising the profile of world-leading research and access to state-of-the-art facilities. Projects include:Ongoing development and maintenance of websiteWeb contentDaily news and eventsSocial media eNewslettersGeneral promotion via conferences, exhibitions etcPromotional materialsRegular reporting for Project Board and stakeholders

Easter Bush Campus

General marketing support to Roslin Innovation Centre - new development at the Easter Bush Campus. Maintain website content, social media management and PR.2017 - created website structure and navigation, copy writing, content management and input on design. Previously marketing support to Roslin BioCentre and Forest Friends Nursery (closed August 2018 following transition of Team and majority of tenants to Easter Bush. Web development and content management for the Roslin Innovation Centre.Prepared web tender document, shortlist to appointment of supplierConsulting on website design, layout and navigation structure Project managed design and developmentCreated and loaded content Photography (sourced and commissioned)Training

Musselburgh, Scotland

Marketing services and social media for Image Scotland and Scottish Mountain Gear. Web projects and copy writing for Image Logistics on behalf of clients.Image Scotland are one of the country's leading providers of personalised clothing, offering computerised machine embroidery, silk screen printing, thermal transfer and digital printing facilities. Any type of garment, including ones manufactured from performance fabrics, can be personalised to meet the exact needs of a project.Scottish Mountain Gear are a specialist repair company for the outdoor industry focusing on repair solutions for products including performance clothing, tents, poles, rucsacs and sleeping bags. The organisation works closely with all main outdoor brands as well as outdoor retail chains and product users to service and repair their equipment.http://www.imagescotland.com

Scotland

Specialising in marketing, tourism, digital marketing, web development and content management and social media.Long term clients include Marketing Edinburgh Ltd, Edinburgh Convention Bureau, Edinburgh Science Triangle, Roslin BioCentre and Rabbie's Small Group Tours.Previous employers include Lothian Buses, Edinburgh Bus Tours, Children 1ST, Bedlam Event Management, Protec (Computer Services), Mackenzie River Travel, VisitScotland Edinburgh & Lothians, The University of Edinburgh Travel Centre.

Musselburgh, East Lothain

Paragon provide the complete solution for business hygiene needs, supplying high quality professional cleaning products and accessories supported by comprehensive procedures and services, customised for a variety of industries which require safe and hygienic premises.Projects include:Marketing planningCommunications strategyDevelopment of new e-commerce website in association with Image LogisticsWeb content and imageseNewslettersDatabase development

Musselburgh, East Lothian

Working in association with IT services business, Image Logistics, to create a new website for Musselburgh Racecourse – firmly established as one of the UK’s most stylish racecourses and offering award-winning racing facilities. Contracted to provide navigation structure, content rewrite, design input.

Edinburgh, United Kingdom

An innovative, architecturally designed market and picnic destination at Festival Square, Edinburgh.BOXSMALL is a new family friendly market event in the heart of the city for 10 weeks from June 20th until August 31st. Open daily from 10am – 8pm, the market will showcase the very best of Scottish food, design and crafts together with fun activities for children. My main responsibility is to raise the profile of the event through social media channels promoting traders and activities and engaging with the public and organisations in and around Edinburgh. In addition, I provide marketing consultancy in terms of communications, marketing materials and distribution.

Edinburgh, United Kingdom

Marketing Edinburgh is the Destination Marketing Organisation dedicated to promoting Scotland’s inspiring and creative capital as the city in which to visit, invest, live, work and study.Originally contracted to support the business tourism team and in October 2012 also appointed to manage the organisation's digital channels consisting of multiple websites and social media accounts. Digital media included:Web content and maintenance for multiple sites (business tourism and consumer)Daily management of social media channels (Facebook, Twitter, Instagram) for multiple accountsWeekly blogMonthly reporting and performance analysisMarketing included:Email campaign support e.g. eNewsletters, invitationsProject management of Blueprint Conference Guide production process including member liaison, draft content to final approval, quality control, general editorial and images Editorial contributions including Essential Trends, BestCities Global Alliance, VisitScotland BTUPress enquiries, materials and media visits (business tourism)Member marketing support and promotion

Edinburgh, United Kingdom

One of the most unusual visitor attractions in the UK, intriguing visitors of all ages and nationalities, in all weather, all year round. Five exhibition floors packed full of optical illusions, an amazing live Camera Obscura Show and rooftop terrace with a breathtaking 360° panoramic view of Edinburgh,Short term project which included review of business achievements and performance, customer care, people development and marketing.

Edinburgh, United Kingdom

Rabbie's is a multi-award winning small group tour company providing an extensive programme of tours of Scotland. Recent expansion to north of England, London and Dublin. Ad hoc, short term marketing projects.

Edinburgh, United Kingdom

Edinburgh Capital Group is a networking forum of visitor attractions, tours, festivals, arts and tourism organisations in Edinburgh and Lothians. Short term website project from preparing tender document to appointment of supplier, consulting on website design, layout, navigation structure and creation of content.

Edinburgh, United Kingdom

Bedlam Paintball has activity venues in Edinburgh, Glasgow and Dundee/Aberdeen. For other areas, Nationwide Paintball is a booking agency for over 100 paintball sites throughout the UK and Ireland.Created social media channels, developed accounts and engagement.

Edinburgh, United Kingdom

Door to door transport service between Edinburgh Airport and city by seven seater mini-coach. Assisted with development of this new airport transfer concept, managed marketing, recruitment and secured sales outlets. Partnered with Go Shuttle in USA sharing online reservations systems. Scottish Thistle Awards Finalist 2007, UK Bus Awards 2008 Runner Up.

Edinburgh, United Kingdom

Open top city bus tours - one of Scotland's most popular visitor attractions.Maintained and developed external sales outlets and industry contacts. Developed online web sales and offers. Managed group and conference enquiries. Prepared artwork and copy and sold advertising space.

Edinburgh, United Kingdom

One of Scotland's leading child welfare charities.Managed existing national corporate accounts and joint ventures with NSPCC, including HBOS Million £ Challenge. Worked with regional fund raising teams and promoted the name and work of the charity.

Edinburgh, United Kingdom

Scotland's premium paintball organiser, corporate activities and events.Corporate account and event management (BSkyB, Cairn Energy, Shell UK), corporate product concept and design, venue/supplier research and negotiation, sales and marketing, business planning and development.Implementation and maintenance of Investor in People standard.

Edinburgh, United Kingdom

Provider of I.T. solutions and support, primarily to the legal profession. Managed business operations, providing a central point of contact for technical, development, administraton departments and key legal accounts (Lindsays WS, Menzies Dougal, Balfour & Manson).

Edinburgh, United Kingdom

Inbound tour operator and incentive house supplying services for travel organisations world-wide.Provided supervision and support to Group, Individual and Incentive departments. Supplier negotiation, product development and key account management (Falcon Travel).

Edinburgh, United Kingdom

Visitor Services Division.Jointly responsible for daily organisation and administration. Developed and promoted ticket sales for visitor attractions and major events.

Open top city bus tours.Assisted in establishing company's first Scottish venture. Marketing, budget control, recruitment, training and personnel.

Business Travel Agency.Specialised in long haul travel consultation and arrangements for academic staff.