Lesley Robb Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Managed the relationship with our creative and media agencies for the development of the ad campaigns that supported business units ensuring the proposed marketing tactics delivered on brand strategies and had clear.
• Lead for National campaign which included working with agencies to develop brand strategy, media plan, campaign concepts, production and post production.
• Led creative process for philanthropic and sponsorships advertising activities such as Toronto Raptors playoffs creative, Dunk For Diabetes, Musical Instrument Lending Library and Diabetes Canada.
• Worked with key business partners to understand their business strategies, drivers, plans, and issues to develop advertising strategies and campaigns that support Global, National and individual business units.
• Using research and insights, developed clear storytelling that drives decisions and aligns internal stakeholders.
• Developed a Global Brand video, which included working with the different Global markets to ensure every market is represented and aligned to the brand vision.

Toronto, Canada Area

• Responsible for the creation, presentation, planning and development of new program concepts during the 2016 Rio Olympic Games and 2018 PyeongChang Winter Olympic Games. Fully integrated programs included broadcast.
• Develop new content ideas for Road To The Olympic Games sponsors. For example, one program led to a 211% increase in microsite traffic and increased awareness for the sponsor’s initiative by 18
• Collaborate with internal stakeholders (broadcast producer, digital producers, legal, finance, in-house creative team) and work with partners’ stakeholders (creative and media agencies) to deliver integrated programs.
• Analyze internal and external research to incorporate into new content presentations and post reports that highlight key insights that align with clients’ marketing objectives and can be applied to future programs.
• Plan and execute events for sponsor’s programs that includes working with experiential marketing agencies, negotiating guest speakers, developing workshops, creating content capturing opportunities, and travel.
• Manage partners’ contests, which has included photo entry contest via social platforms and a written submission contest.

• Demand lead for the commercialization process; this includes: securing project alignment from key stakeholders, engaging the sales team, and working with cross functional teams such as pricing, finance, supply, and.
• Accountable for meeting project timelines to ensure product is delivered to our customers on time.
• Responsible for managing projects’ budgets.
• Develop new packaging and creative for new to market and renovation projects by working with external packaging and creative agencies.
• Create new liquid or adapt existing liquid to Canadian regulations by writing liquid briefs, conducting focus groups, and managing liquid COGS.
• Develop effective ATL programming such as: manage the Crown Royal and Johnnie Walker social media pages; and liaise with marketing agencies for TV, radio, print, and digital advertising.

• Created customer focused sales presentations aligning to program strategy for business development.
• Continually created and revised customer loyalty and sales incentive programs with marketing managers at tier 1 brand manufacturers.
• Using market segmentation, prospected and built pipelines for new account acquisitions, including capturing leads valued at $5MM and closing $700K in new business development sales for 2013.
• Managed and maximized spend opportunity of $5.4MM corporate portfolio by creating marketing initiatives that led to increased sales.
• Worked with management from Sears Canada headquarters and stores for product fulfillment, logistics, and customer satisfaction.
• Promoted brand and product offerings through industry events and trade shows.

• Established product arrangement strategies and execution guidelines.
• Assisted customers with product selection and special promotions.

• Forecasted demand for Fortune 500 loyalty gift card accounts.
• Controlled $100K weekly budget, purchasing, and distribution of gift cards.
• Created and implemented cost-saving strategy to ensure credits from suppliers are applied, saving the company $10K annually.

• Led orientation, safety, and hospitality training programs (delivered to 1000+ crew members).
• Planned and coordinated with department heads crew activity calendar.
• Designed guest tour of ship generating over $200K in annual profit.

• Planned and facilitated programs and activities for guests (up to 2000 guests).
• Designed and implemented handbook of policies and procedures for onboarding new crew members.
• Achieved and exceeded the corporate goal for guest feedback.

Masters, Marketing

Activities and Societies: Golden Key International Honours SocietyReceived the Griffith Award for Academic Excellence AACSB accredited.

Grad Certificate, Sport And Event Marketing

Dean's Honour List Advertising, PR, & Direct Marketing – achieved an A+ Financial Analysis for Marketing Strategy – achieved an A+.

Honours Bachelor Of Arts, Bioethics And Ethics, Society And Law

Activities and Societies: Pi Beta PhiEthics, Society, and Law - achieved an A- Intro Semiotics & Communications - achieved a B+ Basic.