Lesley Rush Email & Phone Number

Develop shopper marketing strategy and oversee activation of retailer specific marketing programs for key accounts. Use insights to reach new consumers and foster loyalty with existing shoppers with marketing plans that enable people discover and purchase products when and how they like to shop. I work to support and connect sales team, retail partner and marketing team initiatives that grow sales at retail.

Led the development of integrated shopper marketing programs to drive customer engagement with tactical plans for Organic Valley’s largest customer and the fastest growing customer. Develop innovative, customized support for emerging channels. Ensure alignment of marketing programs that build brand equity and help to reach sales goals through collaborative planning.Highlights:*Managed annual marketing plans for key accounts using sales data, shopper insights and retailer marketing initiatives. Reported quarterly results and made ongoing adjustments to plans based on distribution, supply and product authorizations.*Partnered with regional sales managers to develop, sell in, execute and measure proprietary marketing programs, achieving velocity goals during promotional periods.*Gained secondary placements on retailer social media, in print and email to drive additional awareness for trade marketing programs by bringing added value resources to support campaigns.*Established benchmarks for e-commerce merchandising and advertising to grow focus product sales.*Collaborated to complete a 90-item ecommerce content development project managing agency partners and a cross-functional team that optimized for increased search visibility.*Managed agency partner for retail specific digital advertising campaigns.*Developed creative briefs and managed process for interactive assets, point of sale and merchandising solutions, successfully lowering rounds of revision.* Created B2B marketing strategy for emerging channel customers to reach ACV goals using advertising, email marketing and event marketing. * Researched new marketing tactics and consulted with sales managers to build omni-channel marketing strategies. *Served as point of contact for retailer cause marketing programs, developing relationships with foundations to participate in consumer promotions.

Established Organic Valley, a farmer-owned cooperative, as the top organic brand in the Pacific Northwest by developing key relationships with community partners and strategic retail accounts at the corporate, regional and store level. Led experiential marketing activations to meet event marketing goals at large scale consumer and trade events and developed in store training and demo programs.Highlights:* Planned a successful regional mobile marketing tour to support national marketing campaigns at retail and in the community exceeding sampling and engagement benchmarks.* Recruited, trained and oversaw brand ambassador program in the region. *Developed a custom cause marketing program that drove growth in coffee bar sales at retail during a seasonal promotion.* Established community partnerships to advance the cooperative’s strategic giving initiatives within the region, negotiating sponsorships, presenting at conferences and coordinating engaging event presence.* Worked with sales managers and brokers to sell in displays and sweepstakes for consumer promotions.* Supported new product launches with integrated planning that included event sampling, retailer education, advertising, in-store marketing and proprietary marketing programs.* Built strong relationships with key retailers by offering custom training, incentive programs, and special events to support store openings and team member appreciation.* Completed monthly field intelligence reports through store visits to capture retail trends, competitor insights, and build relationships with store level staff at key accounts.

Coordinated sales and marketing activity for a direct service delivery food service dairy company. Promoted the regional brand in the community and through sales initiatives. Developed marketing materials for B2B and B2C audiences. Highlights:*Managed driver training/sales campaigns including performance analysis, auditing vendor commitments and product updates to increase sales.*Initiated a cause marketing partnership in conjunction with a new product launch securing a $10,000 gift in the first year. Led internal communications plan and public relations efforts to build awareness for the campaign.* Oversaw price file management working with cost accountant and sales representatives to achieve profitability.* Oversaw corporate giving and sponsorships, fulfilling donation requests, managing deliverables and leading on-site presence at events and trade shows.* Supported media plans by coordinating creative, negotiating pricing and placements in industry magazines and coupon books. * Copywriter for print and digital formats ensuring consistent brand voice. * Led creative development for packaging creation and redesign, coordinating designers, printing press, and internal operations for roll out.

Education record

Education record