Lesley Stefanski Email & Phone Number

Led a brand refresh with a new brand identity and website while redefining the brand's story to showcase a client-focused narrative on environmental projects across Canada. Directing the brand's marketing/awareness, I developed a brand and content strategy for organic marketing channels and sales enablement collateral, including brochures, marketing campaigns, PR, email marketing, social media, events, and partner marketing.

Working with culture-conscious leaders with a brand at the tipping point of growth, I uncover the heart of their business and develop a brand and content strategy for social, web, and email.Past clients include: -Brand Marketing at Wrangler Electric -Brand Development & Marketing at Milestone Environmental -Brand Development & Social Strategy Ashore Psychology If you're interested in working with me, send me a DM!

Highlights Include: Renewable Energy Campaign: a strategic multichannel marketing campaign targeting Eastern Canada to build awareness and establish Hemmera as a leader in environmental consulting for renewables projects.Campaign launched in fall of 2020 with a landing page on Hemmera.com with a promotional video, 6 thought leadership articles, paid search and social, and sales enablement materials to support business development teams and internal communications.

Burnaby

• Supporting a national consultancy with over 200 staff I have been integral in developing strategic marketing and communications plans to build awareness in their national market.• Developing and maintaining a consistent brand image and story for Hemmera’s established and growing regions• Managing the internal communications that support culture building efforts that reflect the Hemmera Way• Generating and maintaining all written content: media releases, social media posts, product brochures, website copy, case studies, and white papers.

Burnaby

• Developed and managed internal creative and engaging internal videos to increase employee recognition while ensuring brand consistency • Planed, managed, and executed a multi channel internal campaign to unite cross-functional teams that resulted in a 40% increase in engagement• Created a strategic marketing plan into actionable quarterly targets and initiatives, keeping team and budget on schedule

Vancouver, Bc

• Developed and managed marketing programs and initiatives targeted at specific market segments to increase brand recognition while ensuring brand consistency and alignments to go-to-market and business development strategies.• Developed and managed special projects as required, including research assignments, presentations and project documents for marketing and communications, go-to-market, and business development initiatives.• Ensured marketing programs and initiatives are in accordance with the client's strategic plan• Managed and coordinated the development of client information to support marketing and business development initiatives• Managed the creation of marketing collateral and promotional material to support the various marketing initiatives and related go-to-market and business development activities• Researched, developed, implemented and managed sponsorship programs and collaborated for local sponsorship activities• Worked with internal and external stakeholders to create and execute marketing, communications, advertising plans• Increased website traffic through a combination of SEO, PPC, and content strategies• Launched the company’s social media presence and established a growing brand community with an increase in 2000 followers in three months.• Created written content for press releases, service brochures, client case studies, presentations, corporate speeches, and website copy• Managed media and public relations

Vancouver, Bc

Tasked with being the face of the company and strategic support for the internal team I maintained an awareness of what was going on in the office at all times. Between coordinating schedules, being responsible for incoming and outgoing communication, staff events, and assisting lawyers drafting letters, emails, and documents I also supported the team with my knowledge of IT and marketing.My role was well versed covering everything from reception to human resources to IT to marketing and web development.

My time with Adley Studio started in Vancouver, BC before heading to Amsterdam, Netherlands to expand boudoir photography to the EU. Responsible for building brand awareness and an audience in the EU (working with Facebook, Pinterest, Twitter, Instagram, HootSuite, Vimeo and Wordpress), I developed business to business relationships with various marketing partners throughout the Netherlands.As the Founder of Adley Studio I was tasked with being many roles and responsibilities but found I thrived in concept/strategy/ideation, defining the scope of work and formalization of project specs, managing each project (photo shoots, marketing, deliverables) through design development, while ensuring that these relationships were built on trust and that the product I delivered to my clients was of the highest quality, while creating unforgettable experiences that kept them informed of each step along the way. I was the main person responsible for managing Adley Studio's culture and making sure the right client was attracted to the brand. I worked as the content creator for all social media pages (Facebook, Twitter, Instagram, and Pinterest) creating graphics & posts, and as well as being a brand ambassador through a personal pages and word of mouth.

During my time at SSDG Interiors I was tasked with learning the fundamentals of Adobe Suite (InDesign, Photoshop, and Illustrator), managing the proposal design and coordination for RFPs, organizing and arranging internal and external contacts for events, all while assisting the design team and being the first point of contact for clients and vendors.

I was promoted to position of Administrative Assistant to multiple directors at MDA and was tasked with planning and administer meetings to manage multiple projects for internal and external clients, organize and arrange working and travel visas, execute and follow-up on marketing newsletter promotions, and managing and coordinating multiple calendars.

I was hired as a part-time administrative assistant to the geospatial mangers and teams within Customer Service and Accounting. I was tasked with facilitating client contact, planning and administer meetings to manage multiple projects for internal and external clients, provide administrative support to all members of the teams, and manage all general office functions.

Project Management, Project Management

Digital Marketing

Diploma, Interior Design

Undergraduate Studies