Lesley Terry Email and Phone Number

• Integrated media planning lead• Client lead for multidisciplinary teams including Planning, Digital Investment, Video Investment, Paid Social, Programmatic, Content, Marketing Intelligence & Data Sciences, and eCommerce practices

• Built best-in-class paid social practice and oversee paid social campaigns for brands across the marketing funnel for Walmart• Fostered relationships across both senior-level client and media partner counterparts and manage day-to-day relationships including strategic oversight and problem solving• Identified new opportunities to scale performance, attribution, and business success• Developed and foster a data-driven mindset within social and across collaborative teams• Identified client goals/objectives and lead development of strategies and tactics for integrated campaigns that delivers expected client business outcomes• Partnered with Paid Social Investment team for implementation and optimization• Led Paid Social strategy for first to market shoppable livestream on TikTok in December 2020, as well as subsequent Spring Edition on TikTok in March 2021, and Facebook + Microsite shoppable livestreams in May and June

• Lead Integrated Media Planning and Digital Media Planning & Buying: TV, Digital, Radio, Social, Experiential, OOH, etc. for Focus Features• Lead & manage team of 14• Developed strong partnerships with clients and key cross-functional teams to bring new expertise to the business• Evolved process to bring more creativity to media plans, and more analysis from strategy through execution and campaign reporting • Significantly improved team performance to client satisfaction• Led integrated media strategy for the Downton Abbey film, resulting in an incredible record-breaking opening weekend for Focus Features

• Report directly to CMO• Lead Integrated Media Planning & Buying: TV, Digital, Influencers, Social, Experiential, OOH, etc. for USA & consult globally• Lead Digital: Social Media, Search, Websites, and Apps for USA & consult globally• Interim PR Lead 2017-2018: Corporate Communications, Brand Strategy, Events• Developed digital strategy for successful launch and continued success of L.O.L. Surprise, the #1 overall toy in 2017 and 2018 YTD, and Num Noms, a popular girls collectible brand• Manage team of 14 & multiple agency partners• Stay abreast of industry trends & advancements, providing expertise and thought leadership • Work regularly with CEO, CMO, Marketing, Sales, and other functions across the company

• Lead digital media & marketing for MGA Entertainment: digital media, social media, search, websites, and apps for the US and support/consult globally• Developed digital & social strategy for successful launch of Num Noms and L.O.L. Surprise, the two fastest growing collectible toy brands• Manage team, interns, digital media & creative agency partners• Stay abreast of industry trends and digital advancements• Provide digital expertise and thought leadership • Work regularly with CEO, CMO, President, Marketing, Sales, and other functions across the company

• Lead marketing & public relations for OurStay• Contribute to company growth strategy and execution• Source and manage Digital and PR agency partners• Lead new product development from concept through launch• Develop sales and marketing communications materials• Lead analytics strategy and oversight of analytics practice

• Lead digital & paid social media strategy for Nestlé USA Ice Cream, Beverages, Confections, Intl Brands• Guide integrated campaign ideation and planning• Guide content & distribution strategy: Facebook, Instagram, Twitter, YouTube, Pinterest, Tumblr• Manage paid social team and oversee sPMD for campaign execution and analytics• Led strategy for Twitter alpha and beta opportunities• Directed strategy for Dreyer’s Pinterest Promoted Pins beta launch; top performing advertiser in beta

• Lead paid social media strategy for Nestle USA Ice Cream, Confections, Beverages, International Brands• Lead paid social & guide holistic digital media approach for the successful Butterfinger Cups launch• Oversee team & sPMD partner for campaign execution & analytics• Guide digital media strategy and integrated campaign ideation for LA office• Guide paid social content strategy

• Monetize Yahoo! Movies by developing marketing propositions, creating custom solutions, and working with the digital sales team to coordinate and execute world class marketing solutions

• Lead digital & social marketing efforts on strategy team; first & most senior hire specifically for digital• Develop, refine, and manage business & marketing strategies for prominent international brands• Consult across a variety of industries: home furnishings, news, food retail, mobile technology, travel

• Lead digital media, social media, paid search, and creative strategy for Mattel Brands • Manage 3 direct reports who handle day-to-day for digital media & creative, social media, & search respectively• Manage digital advertising agency, social media agencies, and multiple creative agency partners• Stay abreast of industry trends and digital advancements• Provide digital media & marketing expertise across the company• Present to Executive Teams, Brand Marketing, and Digital Team• Collaborate with internal stakeholders to ensure consistent brand messages across all digital platforms• Track annual media and non-media spending against planned budget

• Manage six direct reports: 3 media planners, 3 assistant media planners• Supervise digital communications planning for Sony Pictures Home Entertainment & the Tru Blu Group • Provide higher level strategic thinking and support to all clients: Identify key trends, stay abreast of emerging technologies, report and provide insight on competitive landscape• Plan & negotiate upfront contracts in excess of $1MM• Present to Senior Executive VP Worldwide Marketing, and Marketing & Media teams

• Act as the lead planner and mentor for the team• Create and implement digital campaigns for SPHE, frequently working directly with client• Spearhead planning process, oversee campaign optimization & development of post reports• Present media plans, post reports, and industry updates to SPHE clients

• Create and implement digital campaigns for Hasbro, frequently working directly with client• Serve as the main point of contact for the client on both day-to-day and larger initiatives• Analyze campaign reports and post reports, provide recommendations to improve performance• Present media plans, post reports, and industry updates to the VP Media and Marketing teams• Manage creative production process

• Assist in the planning and implementation of digital campaigns for Sony Pictures Entertainment