Expert practical marketing help and advice to businesses of all sizes across the East Midlands. Expertise in delivering all aspects of marketing including communications planning, brand development, new product development, sales promotions, internal and external communications, product launches, campaign delivery and much more - cost effectively. Through more than 15 years of putting ideas into practice I will work with you to lower your costs, increase your marketing effectiveness, and improve the return on your marketing spend.

Responsible for developing and launching marketing strategies, campaigns and initiatives to meet flight and ancillary revenue targets across bmi’s markets worldwide through direct and indirect channels.

Responsible for leading the development and implementation of the brand and communications strategy for the ASA, with particular focus on driving increased participation in swimming and revenue growth from the education and merchandising businesses.Launched the Big Splash, a nationwide campaign to get the nation swimming in partnership with the BBC.

Responsible for developing the Santander brand in the UK, integration the A&L brand into Santander, leading all customer communications for the retail banking arm of Alliance & Leicester, and the management and expansion of the Santander insourced design studio. Prior to the acquisition of Alliance & Leicester by Santander, responsible for managing large teams and significant budgets to deliver brand and customer communications for the retail bank. Responsible for: brand & sponsorship; end-to-end campaign management across all sales channels and media lines; in-house design studio; marketing procurement and print management; branch merchandising (e.g. signage, hardware, brand experience) and budget management/control framework for the overall directorate. Responsibility for full media mix including: TV; door-to-door; inserts; national press; directories; direct mail; e-mail; telesales; and digital.

Managing a team responsible for customer communications for the Personal Loans and Credit Card business lines.

Managing a team responsible for customer communications for the Personal Loans and Credit Card business lines.

Responsible for direct marketing communications across all product lines, including direct mail, press advertising, members’ loyalty programme and literature production. Launched and managed existing customer magazine.Previously held customer facing role within branch environment. Responsible for achieving sales targets and processing customer transactions.