Lesley Westerfer, Msc Email & Phone Number

Pennsauken Township, New Jersey, Us

- Plans, manages and executes social media strategy to drive brand discover and user engagement via social and team partnerships - Manages external agencies and oversees campaign strategy, leading creative ideation to meet channel growth goals- Develops and owns multiple KPIs for social strategy to drive results towards business goals- Provides guidance for social media best practices, benchmarks and strategies across organization - Build, execute and scale organic social campaigns across platforms - with testing and analysis- Support strategic content recommendations to drive engagement, impressions, awareness and thought leadership- Set, track and report on metrics to fold into layer reporting

Philadelphia, Pa, Us

Philadelphia, Pa, Us

- Manage the digital content and coordination needs for all school websites and social media channels- Supervise the development and implementation of the school’s digital content strategy,working closely with stakeholders and leadership to enhance online presence- Supervise the production of all digital content from concept through publication,including copywriting, design, layout, proofing and approvals- Develop new digital content that increases value and impact of the school’s digital assets,including copy, videos, podcasts, physician profiles, e-newsletters, email promotions andother digital efforts- Supervise/develop content for digital marketing initiatives, including pay-per-click,search engine optimization and social media.- Ensure that school digital content meets target audience needs and contributes to businessobjectives through tracking, analysis and reporting.- Supports other Temple Health digital marketing efforts

Elkins Park, Pa, Us

- Primary project manager of multiple websites and responsible for growth of each website- Led the development and delivery of content through various online platforms- Managed changes and updates for website(s) accessibility and usability improvements- Maintained website metrics and statistics; monitor and benchmark latest trends in new media for industries- Incorporated website skills including usability, graphic design, search engine optimization, website features, systems analysis and design- Created and followed a comprehensive social media strategy for both the University and Salus Health clinics- Utilized social media marketing/advertising techniques and campaigns to increase visibility/brand awareness- Managed and monitored social media platforms for 30+ accounts across the institution

Elkins Park, Pa, Us

- Led the development and strategy of dynamic and timely content through various websites and social media platforms - Leveraged a full range of digital tools including SEO and analytics - Responsible for day-to-day content development, coordination and deployment of all online communications - Worked with a team to manage and grow new website(s) development and design

Doylestown, Pa, Us

• Implemented social media and SEO campaigns for multiple clients in a variety of industries • Managed client accounts on several social media platforms including: Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, and Pinterest • Made marketing-focused decisions based on Google Analytics, search engine keyword rankings, social media activity, and website conversion rates• Experience with content management systems, e-commerce shopping carts, PPC campaigns, email marketing platforms, Adobe Photoshop and social media paid advertising• Developed search engine optimized website content, blogs, social media posts, and press releases for search engines to easily rank

Philadelphia, Pa, Us

• Independently managed all marketing, advertising, public relations and social media marketing for the company which included organizing external and internal marketing events, designing and executing promotional materials, creating monthly social media marketing and email campaigns, and recruited promotional partners and vendors for in-house marketing opportunities, monitoring website changes and managing donations• Assisted in tenant management and solely handled marketing of the Camac Center at 12th Street which included, creating leases for commercial tenants, maintaining strong relationships with each tenant and presenting possible marketing opportunities whenever available to each individual tenant

Master Of Science - Ms, Digital Innovation In Marketing

Mini Mba, Digital Marketing

Bachelor'S Degree, Journalism; Public Relations