• Led the strategic growth and management of both Organic and Paid social media channels for Sensical.• Designed and executed comprehensive social media strategies across platforms including Facebook, Instagram, LinkedIn, X (formerly Twitter), YouTube, and TikTok.• Created and maintained a dynamic social editorial calendar, ensuring consistent and relevant content across various functional areas.• Produced platform-specific content and managed day-to-day social media operations with… Show more • Led the strategic growth and management of both Organic and Paid social media channels for Sensical.• Designed and executed comprehensive social media strategies across platforms including Facebook, Instagram, LinkedIn, X (formerly Twitter), YouTube, and TikTok.• Created and maintained a dynamic social editorial calendar, ensuring consistent and relevant content across various functional areas.• Produced platform-specific content and managed day-to-day social media operations with a focus on authenticity.• Monitored industry trends, integrated cultural conversations, and utilized data insights to optimize campaign performance.• Ensured brand consistency and enhanced product awareness by collaborating with cross-functional teams to foster positive consumer interactions.• Drove the expansion of Sensical's social community through engaging content and strategic initiatives.• Translated qualitative and anecdotal data into actionable insights to improve social media, content marketing, customer care, and advertising campaigns.• Applied best practices and benchmarks to evaluate campaign effectiveness, analyze results, and implement continuous improvements.• Developed and executed a comprehensive influencer marketing strategy, incorporating both organic and paid initiatives to boost brand reach and engagement. Show less

• Produced compelling and original content to captivate audiences and stimulate engagement, thereby enhancing impressions and reach• Orchestrated audience engagement strategies to drive increased impressions and expand reach across platforms• Developed and managed multiple advertising campaigns to effectively promote brand messaging and drive desired outcomes• Developed marketing and communication strategies for 7,000 independent sales professionals, driving $15M in… Show more • Produced compelling and original content to captivate audiences and stimulate engagement, thereby enhancing impressions and reach• Orchestrated audience engagement strategies to drive increased impressions and expand reach across platforms• Developed and managed multiple advertising campaigns to effectively promote brand messaging and drive desired outcomes• Developed marketing and communication strategies for 7,000 independent sales professionals, driving $15M in combined B2C and B2B sales within the first 14 months• Enhanced customer engagement by 40% through targeted marketing plans, lead generation, pipeline development, and sales readiness strategies• Achieved a consistent 35% increase in consumer acquisition rates by exploring new marketing avenues such as social media, targeted ads, SEO, and unique content creation• Leveraged personal team sales exceeding $2M, consistently meeting aggressive pipeline targets and pioneering innovative marketing concepts• Improved consumer responses to marketing materials by 20% monthly through in-depth consumer analysis and competitor research Show less

• Managed a team of 30 across Client Relations, Logistics/Couriers, Transcription, and Administrative departments.• Served as the primary contact & advocate for customers, ensuring their concerns were addressed promptly.• Collaborated with inter-departmental teams to establish and refine client satisfaction procedures.• Oversaw client onboarding, follow-up, and retention processes.• Conducted onsite customer meetings to tailor onboarding processes according to specific… Show more • Managed a team of 30 across Client Relations, Logistics/Couriers, Transcription, and Administrative departments.• Served as the primary contact & advocate for customers, ensuring their concerns were addressed promptly.• Collaborated with inter-departmental teams to establish and refine client satisfaction procedures.• Oversaw client onboarding, follow-up, and retention processes.• Conducted onsite customer meetings to tailor onboarding processes according to specific needs.• Administered client satisfaction surveys and actively sought feedback.• Investigated client concerns, utilizing data analytics to discern patterns and address recurring issues.• Maintained comprehensive client records ensuring information accuracy.• Led follow-up meetings with clients to confirm satisfaction with services.• Liaised with IT, product, sales, and marketing teams to foster positive client experiences.• Partnered with Sales to identify client retention and upselling opportunities.• Managed Business Service Agreements, contract renewals, and maintained vendor relationships.• Formulated, reviewed, and updated SOPs for all supervised departments.• Conducted monthly quality assessments and produced detailed reports for all departments.• Ensured compliance with HIPAA guidelines and upheld quality standards as per CAP and CLIA.• Chaired daily operational meetings with departmental leads to streamline operations and enhance client success.• Collaborated with pathologists and sales teams for the introduction and marketing of new tests.• Conducted training for internal departments and clients on the introduction of new testing procedures.• Proficient in Novopath, AP Easy, Salesforce, Xifin, Hc1, and Zendesk.• Created new profiles and trained incoming pathologists on Laboratory Information Management System (LIMS).• Instructed clients, pathologists, physicians, and other staff on the optimal usage of LIMS.• Collaborated with IT and client teams to integrate EMRs. Show less

• Led high-priority accounts.• Formed and maintained relationships with clients to steadily increase client base• Handled contract and standing order renewals• Worked directly with laboratory and client pathologists• Worked with clients’ patients regarding testing, pathologist schedules, reports and results• Trained in-house and client pathologists on LIMS• Enhanced communication between sales and laboratory by executing new procedures and designing controlled forms and… Show more • Led high-priority accounts.• Formed and maintained relationships with clients to steadily increase client base• Handled contract and standing order renewals• Worked directly with laboratory and client pathologists• Worked with clients’ patients regarding testing, pathologist schedules, reports and results• Trained in-house and client pathologists on LIMS• Enhanced communication between sales and laboratory by executing new procedures and designing controlled forms and documents• Assisted sales team with client inquiries, problems, and logistics• Prepared documents, sample reports, testing procedures, and doctor information for sales meetings• Managed overdue reports and case management.• Developed more efficient workflow for in-house and client pathologists• Educated clients on using LIMS Show less