Launched a home-based bath and body business into a brick and mortar retail store. A combination of creative product development, web based communications, social media outreach, and event planning flourished into a robust business embraced by the community.*Generated $450,000 in sales of handcrafted products via farmers markets, the web, and a brick and mortar storefront.*Planned and executed the opening of a retail store to include managing a staff of four, marketing and publicity, bill payment, payroll, inventory, ordering, customer service, and initial build out and design of 1500 sq foot production/retail space.*Crafted and edited bi-weekly newsletter communications to over 2000 subscribers with an average open rate of 35%, spanning 6 years and over 150 issues.*Created, researched, and promoted over 100 different products from recipe development and shelf life evaluation, to packaging, marketing copy and merchandising.*Managed social media accounts, including Facebook and Instagram in support of customer engagement and sales goals for 10 years.*Engaged with local press to secure prominent media placements in Richmond Magazine, Richmond Biz Sense, and The Richmond Times Dispatch.*Wrote, edited, and formatted web presence utilizing Shopify designer services and layouts to produce over $75,000 in sales of handcrafted soap.*Coordinated store promotions in support of sales and marketing goals to include over 100 weekly happy hours, 6 collaborative shopping nights with other local retailers, and 2 birthday celebrations increasing customer volume by an average of 300% per event.

Created and edited job listings on Snagjob’s proprietary hiring database for large employers looking to hire in the retail and restaurant sectors. Maintained website data in support of job listings in target zip codes across the United States.*Edited layout, code, and word selection of over 10,000 web based job listings to ensure accuracy and clean formatting.*Supported internal sales teams, utilizing excel based data uploads to ensure quick creation of high volume job listings across strategic U.S. demographic areas.*Reduced training hours for new team members by writing and editing training resources and Standard Operating Procedures.

Shift-level oversight of a team of data collectors and customer service reps at Altria’s Consumer Opinion Center, a market research entity used for product testing, customer opinion research, and shelf life testing.*Conducted focus groups to collect and document information on products in the development cycle.*Led efforts to proofread daily data from 4 separate, 20 person cohorts containing information related to multiple, year long research studies.*Supervised onsite teams of up to 5 operations specialists, overseeing data collection, study participant safety, and timely processing of study participant stipends.