Webby Award winning production manager with a background of 10+ years in project management and content marketing. I help organizations bring creative visions to life through top notch organizational skills and enthusiastic teamwork. I have spent my fair share of time whitewater rafting and skiing extreme terrain. These days you can find me kayaking, biking, hiking, and running my way across the US.My free time is also full of both creative pursuits and social justice advocacy work that fuels the spirit I bring to work. Poet, artist, essayist, bracelet weaver, improv comedian. You name it, I’ve probably tried it. And I bring those skills into the political policy work I do to make the world more equitable. I get excited about opportunities where I can fuse my love of spreadsheet organization with my camp counselor self and work with a team in bringing a vision to life. Even better if that vision includes a mission, adventure, or both. I love connecting with new people, so please shoot me a note.
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Senior Manager Of Client SuccessOutsideDenver, Co, Us
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Senior Manager Of Client SuccessOutside Aug 2021 - PresentBoulder, Colorado, UsBrands: Outside Magazine, Outside TV, Outside Inc. Network- Manage multi-million dollar partnerships to ensure excellent customer experience and campaign success- Translate complex, interwoven media tactics into actionable plans - Facilitate cross-functional collaboration across Outside Network- Work closely with leadership to establish new department processes and systems -
Senior Manager, Marketing Strategy - OutdoorOutside Jan 2021 - Aug 2021Boulder, Colorado, UsPocket Outdoor Media acquired Outside and rebranded. Brands: Backpacker, Outside Business Journal- Play key role in setting up team processes and organization systems through acquisition transition. - Lead the development of creative campaign concepts + execution strategy through sales decks and other sales materials. - Stay on top of market research to inform brand positioning and media kit creation.- Lead a direct report through restructuring transition and daily execution needs.- Refine branding and communications on products + events to improve clarity for audiences - 64% win rate on campaigns pitched in 2021
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Senior Brand Marketing Manager - OutdoorActive Interest Media Jul 2019 - Dec 2020Des Moines, Iowa, UsBusiness Unit acquired by Outside Interactive Inc in July 2020 Brands: Backpacker, Climbing, SKI, Snews (now Outside Business Journal) - Promoted for pristine project management and leadership ability- Pioneered a project management system that was adopted company wide.- Managed the production of over 300 content pieces. Business results from 2017-2019: - Increased average article pageviews by 67% - Average time on page increased by 17% - Mobilized two employees over three years to refine process as a team and rid it of execution errors by 2020 - Pitched over 100 campaigns for a total of $8 million in revenue -
Strategic Campaign ManagerActive Interest Media Aug 2017 - Jun 2019Des Moines, Iowa, UsManager of all custom content advertising programs for BACKPACKER, Climbing, and SKI Magazines as well as SNEWS, the outdoor industry digital publication. Working with clients and content producers from brainstorm to reporting. Types of content managed include: articles, videos, photo galleries, and sweepstakes. Oversaw the Marketing Coordinator and worked together to execute all programs.
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Digital Marketing SpecialistActive Interest Media Oct 2015 - Aug 2017Des Moines, Iowa, UsMedia plan creation and execution for advertising partners working with BACKPACKER, Climbing, SKI, and Skiing Magazines. Strategic development for Yonder, the app for outdoor enthusiasts. Management of social post execution for all sponsored posts.
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Senior Account ExecutiveIris Worldwide May 2015 - Sep 2015London, GbManage day to day client relationships (Philips Lighting US, Reckitt Benckiser) to ensure all projects are being run efficiently.• Manage medium and smaller sized projects in their entirety from briefing to reporting• Play a key part in projects by writing costing sheets, creative and artwork lists, ongoing competitor updates, relevant news feeds, status reports and supplier briefing forms• Proactively research into the market and provide ongoing industry/platform updates• Develop and manage timing schedules and ensure projects stay on track • Take ownership of day to day finance activities -
Account ExecutiveIris Worldwide Jun 2014 - May 2015London, GbManage day to day client relationships (Philips Lighting US, Reckitt Benckiser) to ensure all projects are being run efficiently.• Research into the market and provide monthly competitor updates• Help develop timing schedules and ensure projects stay on track• Keep project's status up to date and inform clients along the way• Initiate and show responsibility for projects, including presenting work to clients• Ensure that all presentations are free from grammatical, spelling and numerical errors• Raise estimates, budgets, purchase orders and invoices promptly and accurately• Develop strong relationships with suppliers
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Account Management InternIris Worldwide May 2012 - Aug 2013London, GbSummer internship 2012 + 2013• Analyzing and evaluating past campaigns to learn and maximize future campaigns• Presenting research and analysis to clients• Performing competitive audits in the digital space, spotting trends• Researching campaign ideas and new markets• Presenting research internally and externally to assist with digital strategy development • Crafting social media posts for brands and acting as a community manager• Using various analytics tools to maximize social media strategy
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Activities DirectorHoliday Hill Management Company Aug 2009 - Aug 2012Seasonal, outdoor event work. •Organizing groups for activities and contests•Assisting customers to ensure they have a positive experience•Preparation and clean up of facilities
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Camp CounselorHoliday Hill Day Camp Jun 2009 - Aug 2011Managing a group of between 8 and 15 eight-year-old girls, leading activities, and training Counselors in Training (C.I.T.s)
Leslie Barrett Education Details
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Trinity UniversityBusiness Administration - Marketing -
Universidad VeritasSpanish Language And International Marketing
Frequently Asked Questions about Leslie Barrett
What company does Leslie Barrett work for?
Leslie Barrett works for Outside
What is Leslie Barrett's role at the current company?
Leslie Barrett's current role is Senior Manager of Client Success.
What schools did Leslie Barrett attend?
Leslie Barrett attended Trinity University, Universidad Veritas.
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