Leslie Brodnick Email & Phone Number

Durham, Nc 27703

Central Islip, New York, United States

- Researched trends and KPl's to influence the design of the CRM product module and construct the product roadmap- Managed client and development relationships to effectively communicate product design requests- Created design specs for new CRM module including Activity/Task Tracking, Marketing Campaign Creation, Lead Generation, Mass Marketing Emailing, Proposal Integration and User BI Dashboards- Conducted UI/UX testing to ensure quality product design and customer ease of use leading to a 29% increase in user acceptance- Ran Scrum sessions, managed backlog and assigned Sprint items to engineers for new feature requirements and product enhancements- Used 20 years’ experience in product demonstration to conduct system wide demonstrations to internal and external C level executives- Researched 3rd Party integrations for a new BI Platform- Designed dashboard libraries with LOGI Symphony Composer data analysis tools

Central Islip, New York, United States

- Selected by the product team to be a core contributor in the design and successful launch of a SAAS, mobile friendly Accounting, Advertising and CRM application- Created design specs for conversion of core legacy modules including Client Profile, Payment Entry, Adjustment Discounts, Bad Debt Collections, Billing Statement Creation and Electronic Document Processing- Designated product lead on CRM modules- Led internal team trainings on product and new design features- Conducted SOW meetings with existing clients and identified pain points and feature requirements- Established deliverables with SOW outlines, user stories, workflow processes and created preliminary design specs- Used JIRA to implement Agile methodology to track the application lifecycle for bugs, system improvements and module enhancements

Central Islip, New York, United States

- Collaborated with end-user management teams to design new feature specifications, ensuring alignment with user needs and expectations and facilitating smooth implementation- Designed and implemented system testing, including troubleshooting initiatives for proper bug tracking and user story documentation, ensuring comprehensive testing and issue tracking leading to a 38% reduction in repeat support requests- Actively participated in project planning and progress tracking through Trello and JIRA sprint meetings, contributing to task allocation and ensuring high-quality releases through thorough testing of new product features and enhancements- Outlined new feature documentation, wrote training materials, documented release notes and conducted training sessions for internal product teams- Researched and began implementation of automated testing with Katalon Studio tools

Central Islip, New York, United States

- Managed project implementation and Conducted system setup and installation for more than 3,000 users over 100+ installations- Lead training sessions for Accounting, Advertising, Customer Relationship Management and Integrated Marketing software- Worked with development team to improve system efficiency for enhanced end user experience- Used ZenDesk tools to track support issues and provided technical software support to super users and end users

Washington, Pennsylvania, United States

- Managed Accounts Receivable system. Supported advertising executives and Provided customer support- Conducted weekly and monthly billing processes with invoicing and statement generation- Implemented companywide CRM tools with integrated mass marketing for 35 users over 5 teams