Manage estate financials, including properties, budgets, projections and tax preparation.

Provide superior assistance and service to clients to build customer loyalty. Maintain company and product knowledge and showcase lines to clients. Achieve weekly, monthly sales quota. Conduct customer outreach via phone, mail, text and email. Process repair and return requests. Serve as shift supervisor. Assist with weekly visual updates. Process weekly payroll.

Built annual labor law marketing acquisition strategy using multi-channel approach (content, website, telemarketing, email, PPC, SEO, direct mail, catalog, video, webinars, social media and trade shows). Prepared and managed multi-million dollar annual budget and quarterly forecasts. Worked cross functionally to achieve goals.

Managed online & DRTV media agency for lead generation campaigns. Developed strategy & managed execution of direct mail acquisition and nurture campaigns. Identified and tested additional offline media. Managed campaign ROI and adjusted strategy as necessary to maintain target CPS. Performed ongoing campaign analysis, and provided daily sales performance reporting to senior management. Managed advertising budget and monthly forecasting.

Managed HR recordkeeping and software LOB. Drove annual strategy and executed direct response b-to-b activities for prospecting and customer retention using email, direct mail, SEO, PPC and telemarketing. Designed & executed direct mail tests to improve response & increase revenue. Managed monthly budget and prepared quarterly forecasts.

• Developed, managed and tracked strategic marketing campaigns.• Built Marketing Department and constructed processes for campaign testing and program measurement.• Developed new customer acquisition strategy and managed implementation of website, blogs, SEO, email, direct mail & DRTV. Planned and bought national and local direct response TV media.• Developed online and direct mail campaigns to attract Investors. • Managed outside agencies and print vendors.

Marketing Manager, Direct to Consumer Marketing (2008-2010)Developed strategy for Jarden’s Direct to Consumer Appliance Business • Strategic management and execution of the multi-million dollar FoodSaver Vacuum Sealing Direct-to-Consumer business including DRTV and online activity such as email marketing, paid search, SEO, affiliate marketing, website design, social media marketing. Increased business 25%.• Managed $10M+ advertising budget including monthly forecasting. Managed Direct Response Advertising agencies.• Developed and managed weekly, monthly and quarterly business performance reports and presented to product teams and executive management.Manager of Infomercials & DRTV (2007-2008)• Managed DRTV agencies and Direct Response TV production across all brands.• Oversaw Direct Response Call Center program development and execution.

Managed Company's one-to-one marketing initiatives, including direct mail and online advertising, to ensure integration with overall drive-to-retail marketing strategies around major holiday weekends. Managed weekly e-circular campaign and incremental direct mail programs to drive maximum returns and marketing effectiveness. Directed Company's New Mover's program, including targeted advertising, direct mail, merchandising initiatives, and integration with annual marketing calendar. Managed annual budget of approximately $50MM. Managed all aspects of direct mail campaigns including list targeting, creative design and development, and forecasting, redemption tracking and analysis.Collaborated with internal IT teams on point of sale (POS) strategies, database enhancements, design specs and business requirements documentation. Partnered with merchants, vendors and operations staff to create and execute company coupon programs and provide store support, which decreased fraudulent in-store activity by 20% and saved over $20 million in markdowns.

Managed advertising and public relations agencies. Developed integrated TV, web & print advertising campaigns for Black & Decker household appliances and non-B&D branded products such as Littermaid and Sonic Web. Provided input on packaging design and trade promotion programs. Managed $10M+ advertising budget. Served as liaison to B&D corporate brand communications and managed B&D household appliance brand communications. Managed fulfillment and telemarketing firms. Oversaw creative development and production of TV spots, web marketing and print advertising.

Created integrated and measurable direct marketing programs for lead generation and managed external agency. Managed all aspects of 3-city C-Level seminar series on supply chain management.

Developed integrated and measurable marketing programs for major accounts and mid-market divisions using direct mail, telemarketing, seminars, advertising and trade shows. Managed a team of four regional marketing managers who implemented corporate programs in the field.

Responsible for account profitability and client management of key accounts such as Dirt Devil, New Orleans Tourism, and Foundation For Fighting Blindness. Responsible for the successful launch of the Broom Vac via direct response TV.