Marketing strategy and planning, Modular data center initiatives, ISV channel marketing, project management, market research, and other non-marketing projects. - Withvigor.io 2023-present on cybersecurity solutions partner projects. - Porter Consulting 2018-present on channel marketing initiatives for Red Hat and HPE.

Account Manager for Red Hat and HPE Channel Marketing programs. Project Manager for various marketing-related activities including development of sales enablement tools, messaging, and channel marketing campaigns for major global technology companies.

Sadly, our entire modular organization was dissolved.

Responsible for marketing strategy, campaigns, launches, promotions for Data and Analytics solutions to corporate legal organizations, insurance claims departments and law firms. Works closely with product management, sales enablement, and marketing communications to ensure the effective implementation of go-to-market strategy, product positioning, and launches. Liaise with subject matter experts to create articles and presentations that demonstrate thought leadership in legal analytics space.• Developed messaging and marketing strategy for LegalVIEW Dashboard relaunch, which won a Bronze Stevie award for new product of the year.• Organized and executed pan-Business Unit marketing and launch plan for LegalVIEW® BillAnalyzer, the legal industry’s first AI enabled bill review service. The solution won one of 2 Wolters Kluwer’s prestigious Global Innovation Award for Greatest Value to Customers, beating out 600 candidates. Created a campaign that resulted in 40% of customers requesting Proofs of Concept.• Created campaign strategy that doubled sales year over year of the Real Rate Report®, the legal industry's only benchmark for law firm rates and staffing trends.

Product Launch Manager for Completions and Wellbore Intervention. Led and managed product launch process, budget and commercialization reviews. ------Position eliminated due to 60% drop in crude oil prices, and declines in rig counts/drilling------• Developed launch strategy, managed monthly launch calendar, and led product review stage/gate process• Worked with global marketing to ensure collateral and sales materials produced include proper value proposition, positioning and pricing strategy• Supported internal/sales events, external customer events, and managed internal engagement to drive field trials and sustain growth via product champions, sales, and operations

Responsible for creating and leading global strategic marketing activities for channel partners.• Enterprise Group lead working with other business unit stakeholders to develop and implement a Salesforce.com Market Development Fund tool that increased efficiency of marketing partnership programs for over 200,000 channel partners worldwide.• Managed marketing strategy for the development of a partner website that ensured distributors and partners had up-to-date marketing tools that ensured competitive programs met revenue goals. Identified inefficiencies in the web approval process for time-sensitive online marketing information and collaborated with IT leadership to reduce publishing time from 20 days to 5.• Managed session content and show floor layout for high visibility events (Global Partner Conference, HP Discover) to increase share of voice and insure best possible representation of HP• Led data cleansing program providing Partner Business Managers with most up to date information for HP’s top 600 partners and contacts globally to provide updated partner information, increase communication efficiency and revenue.

Marketing and strategy lead for HP's Enterprise Groups Environmental Marketing Program and Converged Infrastructure (CI) initiatives. Worked with engineering, product teams, marketing and regional sales to ensure goals are aligned to maximize revenue. Support pan HP initiatives such as Global Citizenship Report, corporate events, and standards bodies (i.e., Energy Star, Green Grid). • Led effort to create messaging and value proposition for CI 2.0 and Software-Defined Data Center to help position HP as innovator and leader in converged computing.• Ran high visibility global technical/marketing Sales Kick Off - a yearly training event for all Enterprise Group line of business which provided HP’s sales team with information to increase sales revenue.• Drove cross business environmental programs for HP Discover, resulting in coordinated energy efficient story from keynote to panel sessions, providing increased awareness and above average survey results from attendees. • Led environmental focused Analyst and Public Relations and Blogger summits at various HP venues to demonstrate leadership and innovation in data center power and cooling. • Directed multiple digital program campaigns, insured consistency and accuracy, owned final approval. Digital disciplines included web content, interactive media, imagery, and social media which increased awareness of HP environmental efforts in data center space.

Managed cross functional, virtual teams across business units, regions and marketing organizations to ensure that product launches and campaigns include the appropriate message and call to action to be successful at all touch points. Awarded “Marketing All Star” 4Q08 and 1Q09.• Created first BladeSystem focused recycling program in the Americas that included take back of competitors’ data center products and significantly increased market presence in environmentally conscious customers.• Managed several marketing activities from conception to execution that positioned company as an industry innovator and increased competitive advantage. • Collaborated with Marketing and Workstations teams to create Shrek and Avatar press release and video that increased awareness on how energy efficient blades and workstation graphics create characters in animated movies.• Wrote feature articles, newsletters, blogs, web content; sales/channel communications that increased marketability and awareness for blade servers.

Drove marketing and messaging for PSG's environmental marketing strategy and helped launch HP's first Energy Star desktop and POS (point of sale) computers. Developed global value proposition and messaging for commercial desktops.Managed a global team of marketing professionals focused on PSG’s environmental marketing strategy, and team lead, responsible for creating and coordinating marketing and messaging across the business PC global business unit (Desktop and Retail Point of Sale (POS) PCs, Thin Clients, Blade PCs and options). • Created cohesive messaging across business groups and all aspects of product launch deliverables for business desktop PCs, POS solutions and options generated over 200 stories worldwide in press, web, print and online publications. • Created and executed innovative environmental/energy efficient campaign, which included messaging, internal training and external facing marketing deliverables, web presence and collateral that promoted and increased awareness on company’s environmental initiatives. • Developed and delivered marketing campaign that introduced first EPEAT Gold desktop to the market.

Designed, developed and implemented a strategic, worldwide marketing communications framework for HP’s business desktop product line. • Created a strategy plan and put together a team of stakeholders that increased collaboration with Analyst and Public Relations, Internal, External and Executive Communications as well as strategic alliance partners.• Evaluated / recommended new ways to gain customer mindshare that improved marketing deliverables for field sales organization increasing revenue 7% in 2007 stagnating desktop market.• Successfully redesigned and launched Desktop marketing message and value proposition strategy delivering improved global communications.

Managed virtual team including Analyst and Public Relations, internal, external and executive communications, web presence, collateral, events and planning for overarching marketing communications strategy.• Implemented marketing communications strategy and programs for a $58 billion dollar worldwide government segment (defense, intelligence, public safety and civilian agencies). • Created and promoted messaging and marketing strategy for worldwide Public Sector organization which defined and led vertical and horizontal solutions marketing strategy (annual budget of $1 million per year).• Created presentations, collateral, sales kits and training housed on company website and the intranet that increased sales efficiency.

Managed Oracle mobile alliance and launched Mobile Field Service Solution, an end-to-end enterprise solution, in 60 days. Led HP’s Wireless Enterprise Framework –a mobile solution which included direct marketing campaign, collateral, and an Addy award winning sales tool.• Provided new and emerging wireless/mobility solutions and business opportunities based on HP servers.