Leslie Heredia

Leslie Heredia Email and Phone Number

Principal Consultant - Digital Strategy and Marketing @ Robledia Consulting Inc.
New York, NY, US
Leslie Heredia's Location
New York, New York, United States, United States
Leslie Heredia's Contact Details

Leslie Heredia personal email

n/a
About Leslie Heredia

Expert in driving innovation through creativity, collaboration, and data insights. Over 15 years of experience leading strategy, marketing, and business development initiatives to address digital transformation opportunities.

Leslie Heredia's Current Company Details
Robledia Consulting Inc.

Robledia Consulting Inc.

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Principal Consultant - Digital Strategy and Marketing
New York, NY, US
Website:
robledia.com
Employees:
1
Leslie Heredia Work Experience Details
  • Robledia Consulting Inc.
    Principal Consultant - Digital Strategy And Marketing
    Robledia Consulting Inc.
    New York, Ny, Us
    View
  • Robledia Consulting Inc.
    Principal Consultant - Digital Strategy, Marketing, And Implementation
    Robledia Consulting Inc. 2016 - Present
    Digital business development, marketing, and operations consultant. Client work: -Established alliance management protocol for high-value partnerships (each valued over $100M).-Advised multimillion-dollar pharmaceutical company rebranding execution strategy.-Implemented social listening for Discovery Inc.’s 50M+ social media followers to enable a data-driven content strategy.-Developed AI multimodal prompts to test and rate new AI marketing platform performance.
    View
  • Caastle
    Interim Head Of Marketing - Client Partnerships And Growth
    Caastle Apr 2021 - Jan 2022
    New York, Us
    Directed marketing strategy and operations for early-stage startup offering online clothing rental subscription services (SaaS). Led Organic, Paid, Planning, Creative, and Marketing Operations. Drove job function redesign to maximize cross-functional synergies and realize cost efficiencies.
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  • Univision Communications Inc.
    Vice President - Head Of Digital Marketing
    Univision Communications Inc. 2014 - 2015
    Miami, Florida, Us
    Established the digital marketing department for the largest U.S. Spanish-language media company. Implemented creative/audience testing and expanded into programmatic. Oversaw News, Entertainment, and Sports promotion, including the 2014 FIFA World Cup (TM).
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  • Univision Communications Inc.
    Project Leader - Office Of The Ceo
    Univision Communications Inc. 2013 - 2014
    Miami, Florida, Us
    Optimized utilization of owned media ad inventory valued at $500M across TV, radio, and digital. Assessed go-to-market options for online video direct-to-consumer (OTT) offering.
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  • Showtime Networks Inc.
    Senior Director - Business And Product Development
    Showtime Networks Inc. 2011 - 2013
    New York, Ny, Us
    Assessed platform development strategy and product feature roadmap for Showtime Anytime online video launch (TVE). Led business intelligence implementation to track 20M+ subscribers and drive data insights. Managed airline entertainment distribution partnerships.
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  • Showtime Networks Inc.
    Director - Business And Product Development
    Showtime Networks Inc. 2007 - 2011
    New York, Ny, Us
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  • Mcgraw-Hill Education (Formerly The Mcgraw-Hill Companies)
    Manager - Global Strategy
    Mcgraw-Hill Education (Formerly The Mcgraw-Hill Companies) 2005 - 2007
    New York, Ny, Us
    Identified partnerships and business development opportunities in EdTech and Spanish-language media.
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  • Starwood Hotels
    Product Manager - Distribution Strategy
    Starwood Hotels 2002 - 2003
    Stamford, Ct, Us
    Led global implementation of reservation automation between hotel properties and wholesalers. Managed cross-functional team, defined business requirements, and project timeline.
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  • Oliver Wyman
    Consultant - Emerging Technology
    Oliver Wyman 2000 - 2002
    New York, Ny, Us
    Assessed emerging technology opportunities. Conducted market sizing and competitive benchmarking. Modeled forecasts and determined go-to-market (GTM) strategy.
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Leslie Heredia Skills

Strategy Strategic Partnerships Digital Media Product Management Product Development Business Development Leadership Business Strategy Business Intelligence Competitive Analysis Analytics Start Ups Management Consulting Mobile Devices E Commerce Corporate Development Market Research Entrepreneurship Digital Strategy

Leslie Heredia Education Details

  • The Wharton School
    The Wharton School
    Master Of Business Administration - Mba
  • University Of Pennsylvania
    University Of Pennsylvania
    Economics
  • Universidad Pontificia Comillas
    Universidad Pontificia Comillas
    Economics

Frequently Asked Questions about Leslie Heredia

What company does Leslie Heredia work for?

Leslie Heredia works for Robledia Consulting Inc.

What is Leslie Heredia's role at the current company?

Leslie Heredia's current role is Principal Consultant - Digital Strategy and Marketing.

What is Leslie Heredia's email address?

Leslie Heredia's email address is le****@****dia.com

What schools did Leslie Heredia attend?

Leslie Heredia attended The Wharton School, University Of Pennsylvania, Universidad Pontificia Comillas.

What skills is Leslie Heredia known for?

Leslie Heredia has skills like Strategy, Strategic Partnerships, Digital Media, Product Management, Product Development, Business Development, Leadership, Business Strategy, Business Intelligence, Competitive Analysis, Analytics, Start Ups.

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