Leslie Hernandez

Leslie Hernandez Email and Phone Number

Product Marketing | GTM Strategy | Masters of Integrated Marketing, NYU @ IBM
Leslie Hernandez's Location
Raleigh-Durham-Chapel Hill Area, United States, United States
Leslie Hernandez's Contact Details
About Leslie Hernandez

From an EdTech product marketer to a children’s book author, I bring over 15 years of experience in product development, storytelling, GTM strategies, CSR, and brand building. I’ve worn many hats in my career, including:EdTech Product Marketer: I’m passionate about advocating for equity in education, from K-12 literacy and math programs to making immersive technology accessible to higher ed institutions.SaaS Consultant: Additionally, I’ve consulted SaaS start-ups and established brands in marketing and brand strategy across the airline, financial services, and media sectors. Community Leader: Beyond the workplace, I've championed equity in education by guiding underserved youth in college and careers, as well as opening up the first public school of choice in Sunset Park, Brooklyn.Children’s Author: I'm proud to be a coauthor of 'B is for Boss Lady,' a vibrant book that sparks girls' imaginations about various careers—it's all about playfulness, fun, and inspiration!

Leslie Hernandez's Current Company Details
IBM

Ibm

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Product Marketing | GTM Strategy | Masters of Integrated Marketing, NYU
Leslie Hernandez Work Experience Details
  • Ibm
    Head Of Product Marketing, Csr
    Ibm Jun 2024 - Present
    Armonk, New York, Ny, Us
  • Unity Technologies
    Senior Product Marketing Manager, Education
    Unity Technologies May 2021 - Jan 2024
    San Francisco, Us
    Unity is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to bring their imaginations to life. Within my role, I spearhead the product marketing strategy, empowering educators to seamlessly integrate Unity into classrooms. Our aim is to equip students for thriving careers in the immersive 3D economy.
  • Scholastic
    Senior Product Marketing Manager
    Scholastic Oct 2019 - May 2021
    New York, Ny, Us
    Drive brand and product marketing strategy for Scholastic Education’s core and supplemental products.Product Marketing Awards2020 Telly Awards Online Commercial Category: Texas LitCampScholastic top sales-marketing partnership performer and award recipient
  • Scholastic
    Marketing Manager
    Scholastic Nov 2013 - Sep 2019
    New York, Ny, Us
    Led integrated marketing campaigns for Scholastic Education’s Family and Community Engagement productsProduct Marketing Awards2016 REVERE Classroom Resource: Dr. Karen Mapp Presents Scholastic Literacy Events2014 REVERE Golden Lamp Award: BrainStorm Mentoring Program 2014 REVERE Distinguished Achievement: BrainStorm Mentoring Program
  • Tracflo, Inc.
    Marketing Strategy Consultant
    Tracflo, Inc. Jun 2019 - Oct 2019
    New York, Ny, Us
    Developed go-to-marketing B2B acquisition plan that included website optimization strategy, events strategy, and omni-channel communications strategy for cloud based financial management software (MIT tech funded start-up).
  • Jetblue Airways
    Marketing Strategy Consultant, Nyu Graduate Real-World Course
    Jetblue Airways Sep 2018 - Dec 2018
    Long Island City, New York, Us
    • Led a team to present the winning client pitch for JetBlue's brand acquisition B2C campaign• Conducted target market quantitative survey and third party research to acquire consumer insights, create positioning strategy, and identify industry trends
  • Carnegie Hall
    Marketing Strategy Consultant, Nyu Graduate Integrated Marketing Course
    Carnegie Hall Feb 2017 - May 2017
    Us
    • Led a team to present the winning B2C marketing strategy pitch to build awareness, engagement, and enrollment for Carnegie Hall's NYO2 youth orchestra program • Built user journey messaging and tactics for consideration, evaluation, conversion, and loyalty as well as KPIs for each•Conducted market segmentation analysis as well as comprehensive 5 C's situation analysis (customers, context, company, collaborators, competitors)
  • Success For All Foundation
    Marketing Coordinator
    Success For All Foundation Aug 2011 - Jun 2013
    Baltimore, Md, Us
    • Led product development team of eight for social-emotional learning curriculum by overseeing product design, packaging, and operations• Spearheaded digital marketing campaigns from development to execution resulting in ads performing 10 times above industry average
  • Success For All Foundation
    Marketing Associate
    Success For All Foundation Jun 2008 - Jul 2011
    Baltimore, Md, Us

Leslie Hernandez Skills

Social Media Marketing Communications Marketing Advertising Leadership Community Outreach Marketing Strategy Social Media Marketing Email Marketing Direct Marketing Management Nonprofits Crm Event Planning Non Profits Online Advertising Spanish Project Management Public Relations Sales Google Adwords Social Networking Microsoft Crm Kentico

Leslie Hernandez Education Details

  • New York University
    New York University
    Brand Management Concentration
  • University Of Maryland
    University Of Maryland
    Marketing

Frequently Asked Questions about Leslie Hernandez

What company does Leslie Hernandez work for?

Leslie Hernandez works for Ibm

What is Leslie Hernandez's role at the current company?

Leslie Hernandez's current role is Product Marketing | GTM Strategy | Masters of Integrated Marketing, NYU.

What is Leslie Hernandez's email address?

Leslie Hernandez's email address is lh****@****ail.com

What is Leslie Hernandez's direct phone number?

Leslie Hernandez's direct phone number is +144367*****

What schools did Leslie Hernandez attend?

Leslie Hernandez attended New York University, University Of Maryland.

What skills is Leslie Hernandez known for?

Leslie Hernandez has skills like Social Media, Marketing Communications, Marketing, Advertising, Leadership, Community Outreach, Marketing Strategy, Social Media Marketing, Email Marketing, Direct Marketing, Management, Nonprofits.

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