Leslie Leonard Email & Phone Number

Columbia, South Carolina Metropolitan Area

Directly lead a trio of creators and indirectly lead producers at SCETV & SC Public Radio in the strategy and creation of digital-first content for the network across platforms. •Successfully led the ideation and creation of five new digital-first series and eight digital projects in-tandem with other station projects (i.e. documentaries, podcasts, news & publics affairs, broadcast shows).•Developed a strategic and editorial vision for station’s YouTube channel including launching the following on SCETV’s YouTube channel: podcasts, community tab, and shorts. •Fostered relationships with new and existing audiences through an omniplatform approach.•Implemented key performance indicators (KPIs) for digital content and digital content initiatives, resulting in a 6% improvement in engagement metrics. •Remain informed to digital media trends and platforms shifts— adapting digital content as landscape changes (i.e., vertical video, AR technology, podcasts on YouTube).•Actively participated in station strategic planning resulting in the alignment of digital content initiatives with organizational goals and mission.•Collect and analyze SCETV’s internal data across various channels (Facebook, PBS Passport, scetv.org, YouTube, DOMO) to disseminate internally via quarterly reports, monthly newsletters, weekly data bites, and quarterly Digital Download presentations.•Participated in Greater Public’s Inclusive Manager Program.

Columbia, South Carolina, United States

Produce digital content from conception for SCETV’s various digital series such as Backroad Bites,Carolina Snaps, and The Scoop. Prepare schedules/outlines, scripts, location scouts,videography, securing crew, field sound recording, editing, creating promotional assets,multiplatform distribution, and creating project aesthetic/looks.• Collaborate with internal departments and community partners to produce digital projects (i.e. Education department on Let’s Go!, UofSC’s Civil Rights Center on Let’s Go!: Civil Rights Tours, NETA on 53rd Annual Public Media Awards, and SC Human Affairs Commission on 50th Anniversary web videos).• Analyze SCETV’s internal data across various channels (Facebook, PBS Passport, scetv.org, YouTube, DOMO) to create a monthly internal analytics newsletter.• Selected for 2021 PBS Digital Immersion Scholarship Program and 2022 PBS Data Literacy Program.

Collaborate and assist on video production projects in various roles to include Media Manager,Field/Associate Producer, Assistant Camera.• Previous projects/clients include PBS American Experience, HBO, Experience Columbia, DHEC Covid-19 PSA, Discovery Channel’s Puppy Bowl, Richland Library, Girls Rock Columbia, and Free Times.

Bachelor Of Arts - Ba, Media Arts

Bachelor Of Arts - Ba, Film & Media Studies