• A passion project created in 2014 sharing food and travel recommendations on Instagram (142K following)• Generation T 2018: Named one of the 50 brightest connectors, creative visionaries, influential innovators and disruptive talents in Taiwan by Tatler Asia • One of the featured speakers at the 2019 F&B Industry Talk: O2O Strategy Panel alongside Google Taipei Marketing Solutions GM and UberEATS Taiwan GM • Featured and interviewed by Elle, GQ, Business Today Taiwan, Radio Taiwan International, and 10+ local media• Past collaborations: Apple App Store Today Stories, Indonesia Ministry of Tourism, The Macallan, W Hotel Bangkok, Home Hotel Taiwan, Singapore United Overseas Bank and moreWebsite: Taipeifoodie.comInstagram: @taipeifoodie - 134K followersFacebook: Taipei Foodie

PROGRAM is made to challenge the status quo and innovate the way brand stories can be told. We will uplink organoleptic experiences for all.For our kick off project, we partnered up with Diageo Rare & Exceptional to create a series of Made By The Sea dining experiences.@welcomeprogram

• Lead Tatler Taiwan’s annual food festival Off Menu 3 years from 2020 - 2023
 • Outline and implement comprehensive media communications and marketing strategies
• Recruit all restaurants and be a continuous support throughout the planning stage
• Create guidelines for restaurants• Communicate with production company on event set up
• Plan out overall creative direction and online marketing materials planning • Work with performers and MC on the rundown of event• Early bird tickets sold out in 7 hours, all 750 tickets sold within the first 2 weeks of ticket sale in 2020
• Restaurants: Logy, Tairroir, JL Studio, Impromptu by Paul Lee, T+T, 3 Coins, Longtail, Sho, Embers, Gen Creative, A Cut, Fujin Tree Taiwanese Cuisine & Champagne, Mad by Le Kief, Inita, Zea, Kitcho
• Bar list: Room by Le Kief, Washu, Tei by Obond, Lab 
• Pastries: Hugh Dessert Dining, 13 Hill

• Lead the brand’s creative direction, campaign production, digital ads placement, and public relation• Outline and implement comprehensive communications and marketing strategies for both Global & China teams • Collaborate with brand founders to identify and prioritize brand opportunities and future development • Conduct market researches, maintain deep understanding of products, and act as the voice of customer to the design team• Curate monthly newsletters and social content; increased social media fan base from 0 to 41K+ (Weibo) & 29K+ (Instagram) following in one year• Produced campaign videos, photoshoots, and marketing materials for the Capsule Collection• Hosted a one-month pop up store and VIP night event in partnership with Japanese bicycle brand Tokyobike, generating 50K+ sales offline in Taipei. Responsibility included event planning & execution, and sponsorship development. • Orchestrated the collaboration with Jeremy Lin and CBA Beijing Ducks team to increase brand awareness in China

• Proactively drove app downloads during initial implementation period (first 90 days) through digital ads, social media, content marketing, and promotional offers to increase conversion & engagement• Increased team’s efficiency and scalability by developing standard playbooks for each version, building out user profiles, and creating marketing content guidelines• Partnered with UI/UX Designer to conduct 10+ strategic sessions and 30+ in-person interviews with users• Established marketing goals based on forecast and data collected

• Managed relationships with clients and created customized solutions for 10+ local clients from various industries – focus areas included strategic brand communication planning, market research & insights, timescales & budget negotiation, and campaign execution• Worked closely with internal digital, marketing research, and creative teams to understand client demand and drive efficiency• Acted as key point of contact for Adidas 2015 Running Expo – drove 33,000+ visits during the two-week event which led to 30% increase in sales• Completed projects worth $2.4M USD for Taiwan Tobacco & Liquor Corporation. Conducted other ABL & BTL integrated marketing campaigns for Adidas, Skechers, Nestle Health Science and more