Leslie Marcus, Cfa

Leslie Marcus, Cfa Email and Phone Number

Chief Marketing Officer | Investment Mgmt | Private & Public Markets | Branding, Marketing & Communications Leader @ Axxes Capital
Leslie Marcus, Cfa's Location
Miami, Florida, United States, United States
About Leslie Marcus, Cfa

Combining Wall Street expertise with innovative marketing leadership, I bring a unique perspective to driving business growth and market presence. My journey began as a research analyst, portfolio manager, and client portfolio specialist, providing me with a profound understanding of the financial landscape and a data-driven mindset that fuels my marketing efforts.I specialize in building and rebranding businesses to enhance their market presence. My strategic approach combines market research, digital innovation, and creative storytelling to deliver compelling and measurable outcomes.Key Highlights:* Proven track record in driving growth: Successfully led marketing campaigns that increased client acquisition by 30% and improved brand visibility in competitive markets.* Financial expertise: Utilized deep financial knowledge to develop marketing strategies that align with business objectives, ensuring measurable ROI.* Digital innovation: Pioneered digital marketing strategies incorporating data, automation, and analytics to optimize campaign performance and engagement.* Creative storytelling: Crafted compelling content and narratives that resonate with target audiences, resulting in enhanced brand loyalty and recognition.* Leadership and collaboration: Directed cross-functional teams to execute comprehensive marketing strategies, enhancing operational efficiency and achieving business objectives.I thrive on leveraging creative approaches and marketing insights to drive brand success and market expansion. Always enthusiastic to connect with like-minded professionals and industry leaders to share insights and explore innovative approaches to marketing and business growth.

Leslie Marcus, Cfa's Current Company Details
Axxes Capital

Axxes Capital

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Chief Marketing Officer | Investment Mgmt | Private & Public Markets | Branding, Marketing & Communications Leader
Leslie Marcus, Cfa Work Experience Details
  • Axxes Capital
    Chief Marketing Officer
    Axxes Capital 2023 - Present
    Coral Gables, Florida, Us
    ► Joined as Chief Marketing Officer to introduce and execute Axxes Capital’s mission to provide financial advisors and their clients exclusive access to private market investment opportunities, traditionally reserved for the world's largest institutions and ultra-high net worth family offices. Expertise spans private equity co-investments, secondaries, private credit, venture capital, and real estate.
  • Polen Capital
    Chief Marketing Officer
    Polen Capital 2018 - 2022
    Boca Raton, Florida, Us
    ► Global Marketing Leadership: Designed, launched, and led the firm’s initial global marketing function, contributing to a 400% asset growth by building a high-performing team and advancing martech, content, and digital capabilities.► Multiplatform Brand Ecosystem: Developed a differentiated, outcome-based marketing program to engage specific client segments, creating seamless and highly personalized client experiences using data and technology.► 360° Rebranding Strategy: Led a comprehensive rebranding initiative that significantly increased visibility and garnered industry recognition, including TFI's 2020 Website of the Year.► Product Launch Collaboration: Partnered cross-functionally with distribution and investment leaders, leading to 10 new product launches and a 250% increase in firm offerings.► Innovative Campaigns: Launched integrated marketing campaigns that enhanced brand loyalty and drove client acquisition, positioning Polen Capital as a market leader.► Performance Analytics: Established robust metrics and analytics to measure the effectiveness of marketing initiatives, continuously optimizing performance and ROI.
  • Franklin Templeton
    Svp, Head Of Global Product Management & Strategy
    Franklin Templeton 2002 - 2016
    San Mateo, California, Us
    ► Executive Leadership and Growth: Progressed through executive roles, shaping the strategic roadmap and driving product innovation, resulting in a 387% overall growth in AUM, including 10 consecutive years of 10%+ increases.► Brand and Business Growth: Built a comprehensive framework for 16 investment teams, serving as the internal strategic partner and “voice of the customer” across equity, credit, and alternatives. Expertly conveyed each team's unique value proposition through storytelling and GTM strategies.► Global Team Leadership: Led a global team of 39, collaborating with investment teams, sales, and executive stakeholders to identify gaps and opportunities, driving strategic initiatives.► Institutional Engagement: Served as Proxy PM, actively engaging with institutional investors and financial advisors to align investment strategies with client needs.ADDITIONAL EXPERIENCE:Director, Manager Research & Portfolio Manager | SEI INVESTMENTSSVP, Head of Team & Research Analyst | SANTANDER INVESTMENTSEquity Research Analyst | SALOMON BROTHERS

Leslie Marcus, Cfa Education Details

  • University Of Michigan
    University Of Michigan
    Economics
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Ai & Analytics

Frequently Asked Questions about Leslie Marcus, Cfa

What company does Leslie Marcus, Cfa work for?

Leslie Marcus, Cfa works for Axxes Capital

What is Leslie Marcus, Cfa's role at the current company?

Leslie Marcus, Cfa's current role is Chief Marketing Officer | Investment Mgmt | Private & Public Markets | Branding, Marketing & Communications Leader.

What schools did Leslie Marcus, Cfa attend?

Leslie Marcus, Cfa attended University Of Michigan, Northwestern University - Kellogg School Of Management.

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