Brand Marketing• Support all aspects of branding, architecture, reasons to believe, research, leading to actionable insights to commercialize into meaningful revenue growth.• Develop MarCom planning and activity with team, working with cross functional partners.Social Media &Partnerships• Oversee all social channels, balancing overall mix of brand building and education.• Develop & maintain all Influencers, Ambassadors, and branded partnerships. Retention and Education• Drive cross-channel strategies and programs to retain, grow, educate, and support existing consumer base and wholesale accounts.• Lead and drive roll-out of content strategies across email, education, PR, e-commerce social, etc.Creative• Liaison with internal and external creative and graphic design resources to deliver against current campaigns, elevate branding in all aspects of consumer communication.Budget, Insights and Reporting• Build, recommend, and manage portion of marketing budget.• Track, report and deliver insights across all marketing channels.• Transform data into actionable recommendations.Team and Cross-Functional Leadership• Manage and develop growing team of 3+ and lead future organizational development• Ensure strong primary and cross-functional team synergy• Act as mentor across Brand Marketing Team

Established PMO at Face Reality. Responsible for steering large, complex projects to completion in addition to building out new processes for the company. I had a broad overview and scope of projects and also oversaw change management at the company.   • Managed a portfolio of complex initiatives that span multiple lines of the Face Reality business • Provided leadership for project teams by building and motivating team members to meet project goals, adhering to their responsibilities and project milestones  • Reported on project success criteria results, metrics, test and deployment management activities  • Worked creatively and analytically in a problem-solving environment demonstrating teamwork, innovation, and excellence  • Established practices, templates, policies, tools, technologies, and partnerships to expand and mature capabilities for the organization  • Full project life cycle ownership: successful project delivery included full implementation from initiation to deployment for one major or several minor initiatives simultaneously, when assigned  • Built and then led the company’s go-to-market product innovation launch process• Implementation of new company-wide initiatives (process implementation, compliance, and execution)• Coaching, mentoring, motivating, and supervising direct report(s)   • Delivering appropriate and effective executive level communication  • Creative workflow management – oversaw the creative traffic schedule, manage the creative requesting process, assign owners, timelines, and oversee all projects.• Ran weekly creative status meetings.• Digital asset management maintenance.• Led major corporate project retrospectives, ensuring learnings were captured and applied.

Strategic marketer, skilled project manager, creative mind. Project portfolio and services include: Creative project management ⁻ Packaging, label design, and re-branding ⁻ Marketing collateral/Point of Sale/Promotional merchandise ⁻ Photo shoot and video shoot management ⁻ Workflow management development and implementation Marketing support ⁻ Presentation development ⁻ Positioning and strategy documents ⁻ Marketing plan development ⁻ Advertising campaign management Copy writing Training scripts & staff trainings Portfolio and references available upon request.Only available for remote projects at this time.

Marketing:• Developed and implemented the corporate Marketing strategy• Led online/external Marketing management• Responsible for creation and execution of all corporate communications (B2B & B2C)– email marketing management, PR/Press releases, advertising, promotions, customer gifts• Owner of all social media – strategy, content creation, execution, and community managementCreative Studio:• Formed the Creative Studio strategy and established a schedule management system using Monday.com• Managed a pipeline of active/upcoming projects by leading creative kick offs, defining scope, timelines, milestones, tracking progress, understanding requirements, and communicating status to partners• Creative request management – defined process and created forms for the department. Then continued to manage CRs, conduct design consultations, and send out quotes.

The Studio was formally owned and operated by Leisure Sports Hospitality. Purchased and closed by The Bay Club.- Responsible for achieving/exceeding monthly sales goals while ensuring a positive buying experience- Telemarketing and lead generation follow up - Integrated new members into the fitness studio and built relationships and referral base with members - Supported staff with customer service related matters- Gave club tours- Attended club, community, and networking events

Brand Manager for Murrieta's Well - managing all aspects of the brand from International/National Wholesale Marketing to Hospitality and Tasting Room Marketing.

Brand Manager for Wente Vineyards and Murrieta's Well brands--managing all International/National Wholesale Marketing initiatives. Social Media manager for Wente Vineyards and Murrieta's Well.

Marketing Specialist for the Gallo Family Vineyard and New Product Development teams.