Leslie Pullen Email & Phone Number

California, United States

San Francisco Bay Area

Reported directly to the President. Managed public relations, trade show, and direct marketing activities. Worked remotely four days a week. Played integral role in positioning firm for $23M buyout by Agilysys in 2008.• Generated impressive levels of awareness by performing PR critical to sales efforts. Worked on corporate messaging, press releases, fact sheets, biographies, press kits, client testimonials, client reference lists and media lists. Managed distribution of all PR through wires and editorial meetings. Secured mention of company and products in more than 140 articles in one year alone.• Managed internet presence, including online listings' inclusion into online newsletters and websites. Led company website redesign. Replaced antiquated copy and outmoded design with modern, professional image. Conducted competitive analysis, wrote new copy, and managed layout process to create a more navigable site. Responsible for first online registration form and email response mechanism.• Oversaw all trade show activity including contract negotiation, travel and hotel arrangements, pre- and post-show direct mail, print and online PR and advertising, press kit and collateral creation and distribution, and meetings with editors. Managed company presence at approximately 10 trade show appearances every year.

Working with marketing and product marketing teams, strategized and implemented product identity and launches of software.• Collaborated on product launches, developing and managing the creation of launch deliverables including launch plans, creative briefs, product identity and packaging, brochures, technical specifications, preview guides, features and benefits, direct mail copy, press and sales PowerPoints, online demos and sales toolkits.• Wrote, edited and revised copy for external and internal communication channels to publicize product launches including product descriptions, e-mail newsletters and copy for intranet, extranet and public websites.• Created customized collateral materials for specific markets to leverage opportunities.

Reporting to the Senior Vice President of Worldwide Marketing and collaborating with the Vice President of Product Marketing, developed strategic approach to promote industry solution sell and redesigned marketing materials to achieve a consistent and cohesive brand across the board. Managed and processed highly confidential information.• Managed all facets of media planning, print and online advertising, and direct mail campaigns. Responsible for development and management of an annual budget of over $1 million.• Acted as vital collaborator on design and content of company website, portal, and intranet.• Oversaw development, writing, design and layout of annual reports.