• Evaluated marketing messaging including dealer and distributor product literature and made improvements to format and messaging. • Conducted research and needs assessment of product training and sales training processes making recommendations for improvements in processes and content.

• Led cross-functional project teams using new product development methods, consensus building, and effective project management to drive new products to launch, hold, or discontinue status.• Analyzed, and integrated cross-functional and competitor data into product plans. • Managed 2 teams of sales, operations, marketing, customer service, IT, and finance managers in the development of product features and objectives that maximized customer satisfaction.• Revised New Product Development 5 phase project checklists creating a new project planning tool with detailed process descriptions. Rolled out new checklists to 250 managers and professionals at a live and web seminar. • Presented project data, product plans and recommendations to executive management as product development Core Team Lead during V.P. project evaluation meetings. • Developed relationships with potential product suppliers and key opinion leaders.• Created and completed FedEx Kinko’s marketing strategy and trends analysis used by department manager as a tool to evaluate potential new product projects.

• Defined and managed marketing, sales training, sales incentive, and support programs to achieve product objectives.• Analyzed product performance to effectively perform product planning. • Communicated product positioning, brand, strategy, processes, and policies as subject matter expert. • Reviewed, updated, and improved marketing messaging for web pages, product manuals, and print advertising, ensuring messages were consistent with brand positioning and corporate marketing strategies. • Drove new product development by initiating the analysis of a new business class product.• Built and maintained vendor/partner relationship with manufacturer Hughes Network Systems.

• Managed consumer electronics retailers and distributors in the U.S. Southeast and Central Regions, growing the digital satellite subscriber base. • Created and performed sales presentations, product demonstrations, and training for national and regional consumer electronics dealers, TVRO dealers, distributors, and manufacturer sales staffs.• Established and managed sales/marketing relationships with regional USSB strategic manufacturing and programming partners (DIRECTV, HBO, Showtime, RCA, Sony, and Hughes) and hardware distributors (O’Rourke Bros., CSS, DSI), to drive USSB sales.• Managed the launch of new USSB sales and brand campaign for the Southeast U.S. Region.• Analyzed market activities and trends and evaluated sales growth opportunities.