Leslie Stephens Email & Phone Number

Lausanne, Vd, Ch

Strategy and execution for global market access and marketing.

Burlingame, California, Us

Milpitas, Ca, Us

Developed DynamX Bioadaptor product messaging, launch strategy and executionDeveloped Elixir corporate brandingWebsite development and social media strategy and executionMarket Access strategy development

London, Gb

New product messaging and launch planningReimbursement assessments and develop U.S. reimbursement guidesValue message planning and value model development

Mountain View, California, Us

ACHIEVEMENTS:• Developed Forfait Innovation pathway application (France) now proceeding as one of seven accepted technologies.• Invited to Accelerated Access Collaborative and extended the Innovation and Technology Payments (ITP) resulting in a 233% increase in revenue (2019).• Established first U.S. Medical Advisory Board for organization. Gained critical clinician feedback on product positioning and future product launches.• Identified opportunity in India and initiated pilot project. Opened potential for $MM market and enabled opportunity to gain specific market data.SCOPE:• Led value messaging and reimbursement strategies and execution for artificial intelligence (AI) digital cardiac diagnostic test. • Generated and implemented reimbursement strategies for France, Netherlands, Belgium, Denmark and Canada.• Assessed reimbursement environments in Europe, Asia and Canada to develop international expansion strategy.• Supported U.K. and European sales team with business plans, economic models and pitch decks.• Developed and executed U.S. reimbursement strategy for HeartFlow Planner, a PCI planning tool.• Managed global value dossier and sales and payer communication tool development.

Abbott Park, Illinois, Us

SELECT ACHIEVEMENTS (Across Abbot Vascular and Guidant Tenure):• Developed market access as a new function at Abbott Vascular.• Led health economic studies, including burden-of-illness and cost-effectiveness for coronary DES and BVS endovascular stents and drug-coated balloons. Received President’s Award for SFA Economic Model.• Achieved 10% reimbursement premium for Absorb Japan. Received President’s Award.• Launched XIENCE V in U.S., garnering $263M in first six months (2008). Received Chairman’s and President’s Awards. Led XIENCE Prime launch in Europe, the Middle East, Latin America and Asia Pacific, generating $45M in first twelve months (2009), and XIENCE V in Japan, attaining 48% market share in first six months (2010).• Spearheaded public session strategy and execution for Absorb BVS FDA Advisory Committee Panel. Gained positive panel vote and awarded President’s Award.• Developed Vascular Restoration Therapy and market for BVS for full commercial launch.• Headed global launch of HT Whisper ES Guide Wire, generating $300K in first three months.• Managed Asahi Corporate partnership to produce $31.2M in worldwide sales (2007).• Directed packaging integration for core product resulting in substantial efficiencies and cost savings.• Led Abbott/Guidant sales and marketing integration. Awarded President’s Award.SCOPE (Director, Health Economics & Reimbursement):• Controlled development of value messaging, evidence generation strategies and reimbursement strategies for coronary and endovascular products. Managed global value dossier, sales tool development, and health economic studies.• Recruited and managed cross-functional team of five to develop request to CMS to open the National Coverage Decision for carotid stenting.• Developed sales and customer education programs and tools for U.S. healthcare environment.• Led cross-functional team on physician training for U.S. launch of Absorb, the first fully bioresorbable scaffold.

Abbott Park, Illinois, Us

SCOPE:• Oversaw global and U.S. DES and Bioresorbable Vascular Scaffold marketing, including product launches, new product planning, budgeting and staff training and development. Also led clinical evidence development.• Created Clinical Marketing function, including key clinical messaging development and publication and presentation planning.• Recruited and led team of 20 generating $1.25B (2010) via product planning and global marketing activities for DES and BVS.

Abbott Park, Illinois, Us

SCOPE:• Managed global marketing for metallic stents, balloon dilatation catheters and guide wires. Directed product launches, lifecycle management and corporate partnerships. Recruited and managed group of seven.• Developed global launch plan for Voyager NC for 2008 launch.• Led integration of Abbot Vascular and Guidant forecasting and supply; managed stent and BDC backorders.

Abbott Park, Illinois, Us

FORMERLY GUIDANT (Acquired, 2006)SCOPE:• Headed team of four in product launch strategy development, product positioning, key messaging creation, competitive strategies establishment and training program delivery.• Oversaw launch logistics, including executing strategies for three products.• Developed and implemented worldwide positioning and lifecycle strategies.• Played leadership role on Johnson & Johnson/Guidant marketing integration team. Focused on physician and key opinion leader communications and engagement.

Abbott Park, Illinois, Us

SCOPE:• Led team of six responsible for product branding, communications materials development, trade show attendance and Guidant Vascular Intervention (VI) content for guidant.com and partner sites. • Developed new corporate brand positioning and execution, implemented at VI.

Abbott Park, Illinois, Us

SCOPE:• Developed global marketing models (actuals and five-year forecasts for four geographies) including U.S. market tracking, market dynamics contingency planning and negotiating market research vendor contracts.

Abbott Park, Illinois, Us

SCOPE:• Managed marketing strategy for worldwide launch of new coronary atherectomy device, including product positioning, promotional materials, establishing pricing strategy, distribution, forecasting and physician training.

ACHIEVEMENTS:• Developed diagnostic tests for colorectal cancer and peptic ulcers. Received President’s Awards for Outstanding Achievement for Product Development (1995) and Product Delivery (1996).

Mba/Mph, Business And Public Health

Ba, Biology