Leslie Berry Email and Phone Number

• Develops, executes, and documents downtown revitalization initiatives as the principal on-site staff member.• Coordinates program activities and volunteers to achieve organizational goals.• Fosters partnerships with public officials, merchants, and community stakeholders.• Oversees record-keeping, budget management, and compliance with state and national Main Street standards.• Prepares detailed reports for state programs, national organizations, and funding agencies.• Maintains data systems to track program success, including economic monitoring and business retention metrics.• Directs promotional efforts and coordinates with local media to enhance community engagement.• Delivers presentations to advocate for program goals and initiatives effectively.

• Manage B2C e-commerce and brick-and-mortar boutique specializing in women’s young contemporary apparel and accessories• Lead, mentor, and train staff on organizational policies and procedures while promoting a positive work culture and development• Process inventory in preparation for launch while following trends and organizing store presentation• Audit inventory levels and ensure items are restocked and ordered as needed for store availability• Curate marketing and social media content on Facebook, Instagram, and TikTok to encourage customer engagement and growth while utilizing analytics tools to track success• Implement consultative selling and clienteling techniques to increase customer retention• Update product availability, descriptions, and photos on Shopify to maintain an accurate sales platform• Collaborate with photographers and designers to produce product imagery for clothing collections and campaigns• Partner with vendors, manufacturers, and designers to purchase merchandise and provide high sell-through collections for both online and local demographics• Utilize QuickBooks to manage store finances and complete general accounting tasks

• Supported exhibitors from veterinary and pet pharmaceutical industries, as well as financial institutions, serving as a liaison between clients and cross-functional teams to ensure event success• Implemented new processes and workflows with multiple teams (Marketing, Operations, Sales, etc.), resulting in superior offerings, tools, and educational resources that align to support client success• Managed sponsorships to ensure products and deliverables were executed properly and timely by Marketing & Operations • Partnered with Sales to identify upsell opportunities and renewals while also resolving client issues to increase profitability• Verified reporting within Salesforce for events and collaborated with Sales & Marketing to ensure show guides display business 
names and booth locations accurately• Facilitated portal registrations and badge distribution to secure show floor accessibility• Identified and escalated issues to upper management and suggested potential solutions for improved client satisfaction

• Sold physical and digital exhibit space to brands and designers at in-person and virtual B2B trade events while managing multiple client bases at each event• Converted domestic and international exhibitor opportunities for young contemporary and moderate women’s fashion events, resulting in over $2.6 million dollars in yearly revenue• Utilized consultative selling approaches to identify and manage exhibitor expectations and set achievable benchmarks for success, resulting in a higher exhibitor retention rate• Served as the main point of contact for retention exhibitors during two concurrent tradeshow events that cycled 5x per year• Managed sales pipeline and upkeep for over 200 Salesforce exhibitor accounts• Collaborated with internal teams to strategically merchandise exhibitor neighborhoods, optimizing brand exposure and ROI

• Managed wholesale account relationships for brands represented under the MLFG corporate umbrella• Collaborated with internal buying teams to maintain stock levels across 18 company-owned retail locations nationwide• Communicated with production teams and retail partners to fulfill purchase orders timely to meet strict deadlines• Introduced EDI accounts to fulfill high volume orders for department stores such as Nordstrom and Bloomingdales• Upgraded order fulfillment practices from the use of spreadsheets to full-service order management platforms such as Stitch Labs and Apparel Magic, which increased overall efficiencies• Assessed store inventory and replenished items, gathering stock from warehouses, and securing transfers to retail locations• Assisted multiple departments with projects as needed to support overall business goals and transitions• Partnered with Marketing team to set up social media accounts for new brands on Twitter, Facebook, Yelp, and Google• Supported creative teams by scouting locations for photoshoots and secured makeup and hair artists for model casting

• Supported sales and event planning efforts for 12 yearly B2B apparel tradeshow events in New York and Las Vegas • Processed contracts, generated invoices, and organized receivables using trade-specific account management software• Managed online exhibitor profiles, providing customer support and troubleshooting solutions via phone and email• Increased brand exposure by gathering marketing materials from exhibiting clients for print and digital marketing promotions • Communicated important messaging regarding show planning, collections, marketing opportunities, and ancillary sales opportunities to contracted and prospective clients• Performed market research and assisted with lead generation for increased event participation• Collected payments and processed accounts receivable, ensuring checks and deposits were completed securely• Provided extensive on-site exhibitor support during show set up and exhibit days

• Worked beside the Director of Social Media to increase brand awareness through use of social media platforms including Google+ and Pinterest• Was the primary voice behind StyleCaster’s Google+ and Pinterest accounts from January 2012- June 2013 and helped the brand gain thousands of followers by engaging users and keeping the conversation current• Assisted with duties outside of social media including event planning duties for StyleCaster and NYFW events

• Fulfilled sample requests made by fashion publications and managed the sample closet inventory• Supported publicists during the event planning process and at events by organizing guest lists and executing event-related tasks• Performed administrative duties to maintain a productive and organized office environment