Leslie Walters Smith Email & Phone Number

Specializing in website design, brand design and marketing for nonprofits, associations, and small businesses – with three decades of proven experience. I am the founder and managing partner of Heron Design, and one of the founding partners of online fundraising company, Longevity Partners. Since 2001, we’ve:>> Built over 200 user-friendly, SEO-optimized WordPress websites and the connecting ‘tech stacks’ to bring marketing plans to life (and gauge results).>> Developed branding for 78 organizations, products, and events, crafting impactful logos, brand guidelines, collateral, and digital marketing campaigns.>> Written well over a million words of persuasive marketing copy.>> Conducted over 45 online fundraising campaigns.---------In the late 1980s, I was in a group of college students chosen by Adobe to beta test their first design software. It would become Pagemaker, the precursor to InDesign, Photoshop, and Illustrator. As students, we had learned the psychology behind design – the way colors, fonts, and shapes work together to create a mood and tone – and for the first time, used a computer to bring it to life. It put me at the forefront of technology, and taught me to embrace it whenever possible.When the internet first became a thing, I was again at the right place at the right time: I oversaw the project to create the first website templates for the 160 publicly-owned power companies in the Tennessee Valley. A few years later, a client tossed several websites to me to ‘figure out’ the then-brand new WordPress platform. That one took a lot of late nights and more swearing than I’d like to admit, but 12 years later, I know WordPress inside and out.I started The Heron Company in 2001 – we restructured and rebranded in 2017 to become Heron Design. Since then, I’ve built over 200 websites, designed countless logos and branding packages, and written well over a million words of persuasive marketing copy. I can pull all of the above into effective marketing systems and sales funnels, with ad campaigns, landing pages, autoresponders, and follow-up emails. I’ve learned, to quote Marie Forleo, that “everything is figureoutable.”📣 If you need website development, brand design, or a campaign backed by solid marketing strategy, message me.

Listed skills include Web Design, Logo Design, Corporate Identity, Graphic Design, and 24 others.

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  The University Of Tennessee At Chattanooga

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