Plan and execute industry related events to drive company awareness and generate leads - Continuous communication with external event coordinators on sponsorship opportunities for global trade showsGenerate and manage content for all social media profiles, including press releases, newsletters, and blogs - Drive website traffic and improve SEO through social media activityProficient with HubSpot, Salesforce, and Google Analytics, for marketing automation strategies, lead scoring, customer relationship management, and site analysisDevelop and schedule weekly e-mail marketing campaigns through HubSpot and complete performance analysisContributed to the company re-branding and messaging initiative to improve product positioning in the marketplace - Update site pages weekly and maintain relevant content - Currently facilitating a full web development platform migration from Drupal to WordPress Engine

• Managed all product promotions for Bose direct channels and resellers in the Americas, contributing to YoY sales growth.o Planned and formally communicated over 70 product promotions, facilitating successful execution in each channel.o Ensured post promotion analysis was completed and communicated in a timely manner.o Maintained and communicated monthly status of the promotion budget.• Developed and executed all product lifecycle initiatives and phase-out strategies.o Developed formal phase out process, gained leadership alignment, educated users, and maintained process flow. o Created individual plans based on business and inventory needs and ensured smooth transition in the marketplace.• Supported product launch managers for over 30 new products in FY14.o Collaborated with product divisions, internal resources, and resellers to determine market availability. o Engaged with internal agency and provide direction on essential product assets; messaging, images, videos.• Managed Xbox partnership by developing partner strategy, campaign initiatives, content, and national sweepstakes.

• Assisted with market research for the Greater China Strategy• Tracked down relevant store data for the Asia Pacific region• Compiled store data into an extensive excel spreadsheet and updated company website

• Conducted market research through blogs and discussion boards• Contributed creative ideas through social media networking to increase traffic to Firehoze.com

• Created media lists, researched blogs, and notified clients of media coverage• Observed the process of obtaining a new client to the currently existing 70