• Manage a B2B global brand health tracking program for a tech company that spans across 25+ countries with multiple stakeholders ($20M+ annual revenue).• Collaborate with cross-functional teams (project managers, programmers, coding, DP and Marketing Science) on each stage of the project process.• Work with stakeholders to define business objectives and deliver insights that will inform and influence key business decision-making. Track OKRs and competitive activities.• Craft analytical plans, turn data into story-driven and highly visual reports with clear findings and implications.• Translate advanced analytics results into insights that are easy to digest even among those who are not research savvy.• Lead a team of Account Managers and Senior Analysts.

• Cross-managed the brand health tracking and campaign effectiveness programs for one of the world’s largest CPG companies from study design and implementation to analysis and reporting, including launching an online dashboard. Helped retain and expand the business across product portfolios for 5+ years.• Led the diversity brand health continues trackers (Hispanic, African-American and Asian) for one of the world’s largest telecom companies for 5+ years and helped increase the revenue by 60% through proactively identifying and communicating opportunities to upsell/augment and based on trusted advisor relationship.• Worked on market segmentation for a communication technology company, pricing model/pricing strategy for an alcoholic beverage company and creative testing for various companies.• Co-led the qualitative and quantitative studies for a premium milk brand from product launch until it became a power brand in the category.•Worked on a brand health study for a pharmaceutical company to measure campaign impact and brand positioning.• Managed the brand and ad tracking programs for two luxury automotive accounts.• Led/co-led projects on forecasting, predictive modeling, perceptual mapping, drivers analysis, structural equation modeling, customer journey, customer satisfaction, barriers to purchase, NPS, customer/non-customer programs, competitive intelligence, cluster analysis and brand equity.• Worked on programs to track multi-billion acquisitions and mergers.• Managed the Hispanic brand health study (acculturated and unacculturated) for a family-owned FMCG.• Worked on brand equity program for a premium and innovative chocolate brand.• Played key supporting roles on global studies for hospitality/travel and finance accounts.• Collaborated with ad agencies on advertising campaigns and media plans (broadcast TV, digital, social, print and OOH).• Hired new talent and trained interns/new hires who worked under my guidance.