Leslie Brian Email & Phone Number

San Francisco, California, United States

• Responsible for ~$100MM in annual revenue across two major product categories nationwide. Developed category strategy and approved annual seasonal product innovation roadmap with President of Retail. Worked cross-functionally to manage product development, commercialization, and all product marketing campaigns.• Drove double-digit revenue growth and 3 pp margin improvement in the warm breakfast category, despite pandemic traffic decline headwinds.• Developed and launched 8 new warm breakfast products, all of which were incremental to the category, including the first vegan breakfast sandwich by a national coffee chain, the Everything Plant-Based Sandwich. • Led a 2-year, cross-cutting bakery category reinvention project to optimize assortment, profitability, and supply chain continuity, which resulted in a 3.5 pp gross profit margin improvement. Presented updates regularly with President of Retail and approved final recommendation with Peet’s CEO.• Rebuilt food attachment (% of total retail tickets containing a food item) from pre-pandemic low to all-time category high.

Oakland

• Structured and led a 10-week design thinking curriculum for ~150 front office staff members across 22 departments, resulting in the creation of 12 innovation concepts pitched to the executive leadership team, 1 of which was selected for implementation at the new Athletics stadium (~2023)o Facilitated ~70 workshops on customer research, insights synthesis, ideation, and prototypingo Managed client relations, soliciting early feedback, direction, and buy-in from upper level management (COO)• Increased company creative confidence by 36% (from 6.36 to 8.68 in self-reported ratings)

Honduras

• Spearheaded the collection and synthesis of customer insights in Honduras to generate 9 business model concepts that provide clean drinking water without a plastic footprint. Worked in a cross-functional team of five business school students.

Oakland, Ca

Revolution Foods is a certified B-corporation that serves 2+ million healthy meals per week to schools nationally. Served in a cross-functional, project-based role to spearhead marketing efforts that would drive awareness of and participation in our school meals program.• Drove brand loyalty with school partners by leading cross-functional efforts to refocus product development and marketing collateral on the end user (kids!) o Incorporated a “kid-delight” checkpoint into menu development process to vet new meal prototypes with K12 students on a monthly basis o Worked with designers to rebrand creative collateral from “perfect” to “playful," including but not limited to customer facing names, descriptions, photography, mobile assets, and promotional flyers• Developed and deployed a monthly marketing program to communicate new product launches to 8 regional field teams, 900+ school accounts, and the thousands of students at each site

Palo Alto, California

Reported to the co-founder in a role that required oversight of operations/logistics in addition to product development/management. Curated several product assortments, managed 60 supplier accounts with restaurants and recruited new ones to complete the offerings and support business growth. • Recruited, on-boarded and launched 30 new restaurants; doubled the number of at-scale suppliers. Improved offerings continuously based on analysis and customer feedback.• Negotiated restaurant contracts and pricing to ensure profitability. Exceeded target margin of 42% consistently; achieved margins as high as 60%.• Established and expanded relationships with 60 restaurants; generated 70% of Eat Club’s total volume.• Created and launched 9 lines of different cuisine within a rolling 14-week period to support new business strategy (in house supply model) including Sandwiches & Staples, Vegetarian, Vietnamese and Italian. Developed co-branded line in partnership with Indian Restaurant, Dosa and with local deli, Americano. • Managed development of over 80 products including research, prototype development, supply chain, focus groups, QA, pricing and marketing. • Refined logistics constantly to ensure timely deliveries across a territory that covered Redwood City and the Peninsula through San Jose with 200 corporate accounts and 6,000 meals delivered daily.• Collaborated with leadership team to change food supply strategy from restaurants to internal kitchens. Led migration to new model while managing existing partner/client base operations.• Developed and executed company-wide training program (with emphasis on operations) to support change in supply model.

San Francisco Bay Area

Supported all aspects of the program’s recruitment cycle to select and onboard 30-40 representatives and ensure healthy pipeline of potential recruits moving forward. • Organized pre-deployment conferences including venue, catering and onsite support to facilitate the training schedule.• Expanded recruitment efforts: improved contact management system; liaised with University representatives concerning Kiva’s program to develop new recruitment strategies; executed email campaigns; and represented Kiva at several University job fairs.• Developed marketing collateral including an annual blog book for the current class of fellows. • Designed and compiled this marketing piece that was utilized for alumni engagement and recruitment.

Stanford University

Planned and implemented all aspects of a 3-week seminar, entitled, “The Meaning of Life.” Facilitated daily discussion sections, led field trips and activities. Served as a peer counselor for 14 students.

Columbae Cooperative

Elected to this role to supervise and allocate the $80,000 budget for the Columbae Housing Co-Operative at Stanford University.

Stanford, Ca

Elected to this position to oversee operations of Stanford’s V DAY organization.Identified opportunity to host play write, Eve Ensler, at Stanford. Negotiated budget (reduced original cost by 33%) and crowd-sourced $23,000 through grants and academic groups to fund the visit. Organized and promoted two events: a larger speaking event with 200 attendees and a more intimate fireside chat with 50.

Stanford University

Conceptualized and wrote a 13-week column series, “Don’t Sweat the Small Stuff”

Stanford, Ca

Elected to this role to oversee communications and fundraising events. Organized the 2010 Annual ThetaBreakers Run for Children: liaised with Stanford Police and Event Services concerning course mapping, security, set up and takedown; promoted the event across campus through email blasts, alumni networks and outreach campaigns to achieve adequate sponsorship. Established new record and raised $17,000 for Child Advocates of Silicon Valley.

Served on the national leadership team for one year.

Arusha, Tanzania

Delivered an HIV/AIDS education and prevention campaign across rural Tanzania for 8 weeks to reach over 1,000 individuals.

Master Of Business Administration (Mba)

Activities and Societies: • Haas Innovation Design Club, Co-President • Haas Improv Club, VP Marketing & Facilitation • Innovation.

Bachelor Of Arts (Ba), International Relations

Activities and Societies: Phi Beta Kappa • Opinions Columnist, The Stanford Daily • Performer and Director of V-Week, The Vagina Monologues