Marketer 📈 | First-Gen🎓| Painter 🎨 | Cat Mom 🐾Hi, I'm Leslie! A UCF BSBA Marketing student with a passion for turning strategies into realities. (And puns)From plotting my escape from the Kansas plains to immersing myself in the world of branding, I've always been a self-proclaimed brand strategist. As a bilingual marketing enthusiast with 2+ years of experience, I've successfully led various social media channels and crafted compelling narratives that resonated with target audiences while driving significant engagement. I'm a data-driven decision-maker who leverages analytics to optimize marketing strategies and achieve measurable results.Creating value for others is my passion, so I’m driven by the power of brands to forge meaningful connections with consumers. Audience is everything to me and I'm constantly striving to understand them, along with how brands are experienced at every touch point. Curiosity is my middle name. I'm obsessed with understanding the “why” in everything (sorry parents!), which is the reason I’m able to create the “how” in strategy. I'm a lifelong learner with a strategic approach who is confident in my ability to apply new knowledge to solve complex business problems.Passionate about people, innovative marketing campaigns, DEI, accessibility, humans rights, elevating Hispanic/Latino voices, and (of course) cats! (she/her)TL;DR - Strategic, bilingual professional pursuing a BSBA in Marketing at the University of Central Florida. With 2+ years of results driven success, I excel at managing various marketing channels, boosting brand awareness through positioning, and making strategic decisions backed by data. Alongside my passion for brand marketing, I aim to deeply understand consumers, markets, and utilize my strategic mindset to foster growth for businesses through creative marketing strategies.Portfolio: https://lesliegtz.my.canva.site/portfolio