Marketing consultant and fractional CMO with a focus on organizational design, strategy, branding and demand generation.

Global CMO for Asset Management Division of Delinian, formerly Euromoney Institutional Investor PLC., comprised of 2 leading investment research firms: BCA Research and Ned Davis Research, and the preeminent asset management industry media and events company, Institutional Investor. Responsible for positioning, branding, awareness, PR, product marketing, demand generation, communications, and client insight efforts for the businesses. A member of the divisional Senior Management Committee and Corporate Senior Management Group.Restructured marketing organization and established high performing product marketing, PR and lead generation functions. Created branding, messaging, and launch campaigns for new products. Developed divisional positioning and branding, and repositioned all three core brands to support growth. Built digital marketing function that delivered leads accounting for 39% of closed sales for net new business within year 2 of the program. Served as Chairman of II Chief Marketers Institute, the leading forum for asset management industry CMOs.

Led marketing for Large Corporate and Government segments and key new product lines including Insights and Analytics and B to B payments. Developed and executed business development campaigns to drive leads and nurture prospects across digital and offline channels including sales enablement, thought leadership, events, digital and social media programs. Developed and executed comprehensive vertical marketing strategies for established and new target client sectors including account based marketing to drive digital demand. Also led marketing repositioning and launch of Institutional eCommerce and Universal Commerce and newly acquired products including debit solutions and education loans.

Global Head of Product Marketing and Customer Experience for Verifone’s core Systems and Services businesses, including the full line of payment terminals, payment services and a start up unit developing innovative point of sale solutions leveraging existing and new payment technologies. Responsible for positioning Verifone as the innovation leader in payments and for establishing Verifone as the go-to partner for merchants who want to create unique, relevant and personalized in-store experiences that help them foster loyalty and sell more to their customers. Also headed up marketing for VeriFone Media, the leading digital out of home advertising platform for reaching on the go consumers, and provided marketing and customer experience leadership for Verifone Taxi Systems, including their Taxi app, Way2Ride, now Curb.

Global head of marketing for senior level start up business unit mandated with developing innovative mobile and digital consumer payments solutions for top institutional corporate and government clients across the globe. Member of Global Consumer Marketing and Internet Organization executive management team. Responsibilities included positioning and brand identity development, thought leadership, sales pitch communications support, product development including user interface design and consumer adoption programs, pricing strategy, rewards programs, product launch campaigns, market research and business intelligence.

Global head of marketing and branding for Transaction Services business unit and for the overall Institutional Clients Group. Directly managed a team of 70+ Transaction Services marketing professionals across 4 global regions and provided leadership across the global Institutional Clients Group for business lines including Corporate & Investment Bank, Capital Markets and Private Bank. Responsibilities included positioning and brand identity development, advertising, client communications, public relations strategy, executive communications, event and trade show strategy, internal communications, market research and business intelligence. Developed marketing strategy and implemented comprehensive marketing plans and sales support, including all product areas and global sales regions. Developed product packaging, including product positioning, product launch and promotion campaigns. Led digital marketing programs and launched social media initiatives for the business.

Developed marketing strategy and implemented comprehensive marketing plans and sales support for Western Hemisphere region sales force and globally for all product areas.