Leslie Ann Ramey Email & Phone Number

Part of the Experience Strategy group within the Experience, Brand, and Marketing Division

St Louis, Missouri, United States

St Louis, Missouri, United States

Greater St. Louis Area

Austin, Texas

• Oversaw marketing efforts for regional/national advertisers to achieve customer satisfaction and retention; delivered completed advertiser proposals with creative ideas to sales team and attended client or agency sales meetings, resulting in higher levels of business that helped hit monthly sales goals• Led internal teams to execute turn-key campaigns on tight deadlines; upheld advertiser brand standards across print, digital, and event platforms; ensuring high quality campaign standards garnered improved audience engagement and campaign performance• Managed digital campaign reporting and analyzed data to produce case studies resulting in useful, compelling sales tools that illustrated high performance standards; provided expertise within marketing team to guarantee quality standards for digital proposals, resulting in consistent standards for pricing advertising products• Supervised Digital Asset Coordinator and operation of digital advertising campaign platforms (display, email, social, etc.) to ensure optimal performance, resulting in timely and accurate campaign delivery

Austin, Texas

• Advised regional/national sales team (20+ sellers in 10+ markets) to encourage growth in digital advertising revenue; closed new and returning advertising business through creating customized digital campaign proposals and attending client meetings to pitch offerings, resulting in $145,000+ in revenue over 1 year• Supervised and optimized 200+ campaigns, consolidated campaign data into digestible campaign reports, and achieved customer satisfaction and return business; trained and supervised interns to assist with team projects and meet intern learning objectives• Collaborated with cross-functional teams to create brand-aligned digital offerings; implemented native advertising products to attract new business and retain current advertisers

Austin, Texas

• Booked and completed 200+ campaigns, project managing internal team for larger campaigns to ensure optimal completion; served as digital advertising expert for regional/national sales team to provide product training; contributed to strategy meetings to help sellers close new digital business• Tasked with pulling digital campaign data for clients; developed and instituted a formal process for timely, designed campaign reports to highlight relevant statistics, resulting in higher customer retention levels• Served on inter-departmental Culture Committee; led subcommittee of 6 in executing company-wide networking event that improved open communication between departments

Austin, Texas Area

• Promoted 20+ events via print and online platforms, communicated with sponsors to ensure proper brand activations, and helped execute activations at events, resulting in brand building opportunities for advertisers• Oversaw online and on-site ticket sales for Texas Monthly BBQ Fest (5,000+ attendees) for two years; supervised 20+ volunteers resulting in efficient operation and client satisfaction• Managed 3-month Margarita State of Mind campaign across 64 restaurant locations to arrange the distribution and use of 70,000+ POS promotional elements, resulting in boosted participation by restaurants and end-users

- Assisted Associate Director of University Relations-New Media generate new ideas for social media content to encourage community engagement- Created content for platforms like Facebook, Twitter, and Instagram and analyzed platform analytics for trends and insights

Austin, Texas Area

- Helped plan, promote, and execute major product launch event (Chungaboo BookBash) in 4 weeks; event was hosted at Central Market and attracted over 1,000 attendees- Managed all official social media platforms, including Facebook, Twitter, and Instagram- Created weekly social media plans that fit into overarching marketing strategy- Created digital content for all platforms by taking pictures, photo/video editing, and crafting messages for target audiences

Austin, Texas Area

- Helped organize and execute Texas BBQ Week, a week-long, statewide campaign at over 50 restaurants sponsored by Shiner Beers- Updated promotions on the Texas Monthly website, wrote event blurbs, and created content for Twitter- Researched value of Texas Monthly sponsorships for accounting records- Conducted research for new promotional programs and helped run current promotions

- Helped plan and execute a new major on-campus event benefitting the National Eating Disorder Association: a fashion show and day-long trunk show sponsored by Lilly Pulitzer, Texas Clothier, and other local boutiques (now an established annual event)- Built a strategic marketing plan for promoting RTR on Southwestern University’s campus- Managed social media outlets like Facebook and Twitter to promote RTR

Mcallen, Texas Area

Master Of Business Administration - Mba, Marketing

Activities and Societies ------------------------ - 2020 Recipient of the Milford Bohm Prize in Marketing - 2020 Recipient of the Dean's.

Bachelor Of Arts (B.A.), Economics And Business

Minor: English Study Abroad: London, United Kingdom | CAPA Global Education Network (August-December 2012) Activities and Societies.