Senior Director Of Quantitative Research
CurrentAs the Director or Quantitative Research at Chirp, I plan, manage, and execute research engagements across a variety of industries and categories including transportation, food and beverage, retail, finance, insurance, non-profit, and technology. I’m experienced in a range of quantitative methodologies including segmentation, concept testing, A&U, pricing research, and product and menu optimization.I consistently aim to and reach business objectives at each stage by:• Designing custom surveys to ensure key objectives will be met and respondents remain engaged through and advanced data collection techniques.• Managing data collection and cleaning data to ensure the highest quality of responses.• Analyzing data using a variety of software tools and analytical techniques to ensure results go beyond just descriptive statistics.• Synthesizing findings into highly comprehensive, digestible, and immersive deliverables.
