Leslie Barthel Email & Phone Number

Greater Boston

Advise early-stage startups on various marketing functions, including product marketing, messaging and branding, demand generation, content marketing, public relations, website design, and more. Provide a range of graphic design services—transforming sales presentations, collateral, content, and investor pitch decks.

Devron is a series-A data science and machine learning startup—awarded "Best Machine Learning Company" by AI Breakthrough Awards in 2023. Acquired in Oct 2023.Its federated machine learning platform enables teams to build and train AI models on distributed, heterogeneous, and private data where it resides. As a result, companies can drastically reduce data movement costs, improve data science agility, and accelerate business outcomes.I was the first marketing hire, reporting directly to the Chief Business Officer. I was brought on to build out the marketing function and launch Devron’s innovative platform into commercial markets.> Developed a B2B GTM strategy, including building personas (CDOs, Data Science Leaders), researching target markets (Finance, Services, Insurance), performing message testing, and crafting value props. > Planned and executed integrated digital marketing campaigns targeting different verticals, personas, and product offerings—creating brand awareness and generating hundreds of new leads.> Worked collaboratively with cross-functional teams to create high-quality marketing content and collateral mapped to the buyer’s journey, including blogs, case studies, presentations, overviews, demos, videos, infographics, landing pages, and webinars.> Executed a social media strategy, including implementing an employee advocacy program. Increased company LinkedIn followers by 463% over 18 months, growing followers from 374 to 2,100+.

Greater Boston Area

Dover is a Draper spin-out, seed-stage startup commercializing a highly disruptive cybersecurity technology. Dover's CoreGuard technology is the only solution for embedded systems that prevents the exploitation of software vulnerabilities and immunizes processors against entire classes of network-based attacks.I was an executive team member and the first senior marketing hire. I reported to the CEO and was responsible for all marketing functions.> Developed a comprehensive GTM strategy, including conducting research to identify target markets (IIoT, Comms, and Semiconductors), building personas (CTOs, PMs, HW/SW Engineers), crafting messaging, and analyzing the competitive landscape. > Led demand gen campaigns targeting senior technical buyers, resulting in over $25M in pipeline deals.> Established Dover's content marketing strategy. Collaborated with technical leadership to develop seven white papers and numerous blogs covering technical topics.> Produced, promoted, and hosted a quarterly webinar series. Increased average registrations by 157% over the series, averaging 70 registrants for initial webinars and growing to 180 registrants for later webinars. > Led the redesign of Dover's website, including updating the messaging and expanding the content. Revamped the design to elevate the brand and improve the user experience, resulting in a 2x increase in website conversions.

Greater Boston Area

TempAlert was a leading enterprise IoT company providing SaaS remote monitoring solutions to ensure pharmacy compliance and food safety. TempAlert was acquired by Digi International in Oct 2017.I was the first senior marketing hire, reporting to the Chief Customer Officer. I was responsible for product marketing, content marketing, messaging, positioning, branding, email marketing, social media, and events.> Led company rebranding effort from Temperature@lert to TempAlert. Repositioned the company from a hardware-focused, B2SMB business to a solution-focused, B2Enterprise business. Identified new target verticals, built buyer personas, and crafted new messaging. Created a new logo, brand identity guide, sales collateral, website content, and product packaging. > Worked collaboratively with the sales and marketing team to design and execute demand-generation campaigns targeting executive-level buyers in the Pharmacy, Retail, and Food Service industries, resulting in multi-million dollar deals with industry leaders in each vertical. > Established TempAlert's content marketing strategy, including defining themes for each industry, mapping content to the buyer’s journey, and leading the development and promotion of eBooks, white papers, blogs, and webinars.

Cambridge, Ma

LiquiGlide is an MIT startup company commercializing coatings that create slippery surfaces between liquids and solids—what the wheel was to transportation, LiquiGlide is to liquids.> Led award-winning PR program, resulting in thousands of unique pieces of global media coverage in more than 17 languages. Secured articles in top media outlets, including The New York Times, BBC, and The Washington Post. > Generated over 6,000 inbound inquiries through strategic PR and content marketing campaigns, securing industry-leading clients in Health & Beauty, Food & Beverage, Adhesives, and Agrochemicals. > Developed a consumer trademark strategy, including logo, messaging, and website, and personally pitched it to a multi-billion-dollar EU Food & Beverage client.

> Joined as the third employee, working closely with the President to develop a successful B2B marketing strategy to drive brand awareness and inbound demand.> Created over 40 demo videos across product categories, including Consumer Goods, Paints, and Chemicals. > Demonstrated strong consumer interest in LiquiGlide-enabled products by conducting 180 on-the-street surveys to produce six promotional videos for demand generation and PR purposes.

Cambridge, Ma

Integreon is a trusted, global provider of award-winning legal, document, business, and research support solutions to leading law firms, legal departments, financial institutions, and professional services firms.Responsible for all aspects of a successful B2B marketing program for the research business unit, including demand generation campaigns, content marketing, event management, sales enablement, and public relations.

Cambridge, Ma

I joined Grail Research, a member of Monitor Group, just as they were being acquired by Integreon. > Supported a 30-member sales team in achieving their quarterly goals by creating and executing impactful email campaigns across multiple business lines. > Managed a 15-member remote marketing team, overseeing all aspects of campaign execution, Salesforce CRM management, and reporting.