Senior Director Sales Marketing
CurrentDirect the daily operations of two luxury goods e-commerce brands with 8.2 annual gross sales. Create and spearhead all marketing projects that include B2C & B2B marketing emails, merchandising websites, social media and seasonal print campaigns. Partner with Affiliate digital manager to develop and execute business development and e-commerce strategies. Bring in over $400,000 per month in sales by leveraging effective promotional, sales and customer service strategies. Build brand awareness in the market to achieve 20% year over year growth by evaluating daily, weekly and monthly statistics and monthly budgets. Penetrate new markets and retail channels through strategic planning, competitive analysis, product concepts, pricing, packaging, events, trade shows and communications. Implement customer service scripts to resolve customer concerns, answer questions quickly to maximize customer satisfaction. Copywriter for new product launches, emails, homepages, and website policies. Manage in-house photo studio, and outside agency’s, i.e. e-commerce platform, email marketing, affiliate programs, and SEO. Supervise staff of eight employees, including graphic designers, digital affiliate manager, social media manager. Led all aspects of sales operations, developed and presented new products to key private label accounts: Tiffany & Co. Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Ralph Lauren, Pop Sugar, and Rachel Zoe.