Leslie (Benigno) Ritchie Email & Phone Number

New York, Ny, Us

Walnut Creek, Ca, Us

• Managed 7 brands within Specialty Pet (Small Animal, Wild Bird, Pet Bird, Aquatics, Reptile, and Equine) on Chewy.com• Developed strategies, plans, and processes to drive sales, acquire and retain households• Led Innovation Showcases and Joint Business Planning meetings • Responsible for driving double-digit growth through gap assortment analysis, promotional tent poles, and effective content updates

Wilton, Ct, Us

• Managed top-volume accounts in the Specialty Channel, driving incremental growth in-store & on e-commerce platform• Responsible for driving growth through effective assortment optimization, marketing strategies, and promotional events• Established collaborative and strategic customer relationships, while executing company goals and objectives• Developed strategic launch plans for new product launches aligned with company initiatives• Led weekly internal cross-functional meetings to keep all departments up to date on current and future business developments

Wilton, Ct, Us

• Managed Dog Food and Dog Treats categories within Pet Specialty channel• Played an instrumental role in securing innovation, new brand launches & national marketing campaigns• Responsible for collaborating & executing sales strategy, maintaining top dollar share• Established solid customer relationships mitigating industry headwinds with channel expansion & company acquisition• 2020 GMI Gold Medal Award nominee for Baby BLUE launch • Managed eCommerce assortment and collaborate with merchant team on dot com strategies.

- Manage accounts across the following categories: dog treats, dog and cat toys, bird and small animal hard goods, aquatic supplies, litter accessories, collars and leads at large pet retailers and at the independent level (255+ SKUs). - Propose new inline programs: negotiate import and domestic costs based on the customer's retail and margin strategy, offer programs aligned with vendor’s brand and channel strategy and assist in in-store merchandising. - Collaborate with vendors to create and design seasonal programs in accordance with customer's themes and inspirations- Propose off shelf, incremental programs aligned with customers’ annual promotional planners while meeting vendor goals.- Consistently analyze sales trends and promotional sell-thrus in an effort to continually grow the business and identify opportunities.- Facilitate new SKUs through the entire product life cycle ensuring smooth transitions and in-store and online success.- Collaborate daily with cross functional teams including Merchandising, Inventory, Replenishment, Private Brand, A/P and A/R. - Prepare and communicate forecasts to vendors.- Manage promotional calendars across all categories.

- Generate weekly point of sale reports for 10+ vendors and provide insight on sales trends. - Create relevant and effective presentations for strategic meetings.- Effectively communicate day to day business needs from vendor to customer and customer to vendor.- Complete sample requests to international factories to ensure product meets and exceed the customers' expectations.- Manage promotional schedules for key vendors- Manage sales teams and distributor groups in the pet specialty channel.- Coordinate with a sales team of 15 to prepare for open houses and trade shows nationally.

New York, Ny, Us

- Assist two financial planners to reach production goals and ensure client satisfaction.- Manage calendars, prepare applications for client appointments, track daily tasks, report weekly production.- Process annuity, life insurance, IRA, brokerage and wealth management applications without error and within compliance.

New York, Ny, Us

Bachelor’S Degree, Business Administration- Management

High School