Leslie Bolin Email & Phone Number

United States

Visit https://studiosouthpaw.com

Visit https://studiosouthpaw.com

Planned, managed and implemented inbound and outbound content strategy for three business units (consulting, sales and education). Reported to the COO and other executive stakeholders. Additional marketing responsibilities:• Managed, contributed to, edited, and posted online content (WordPress, Drupal)• Maintained PPC campaigns: YOY clicks +60%, goal completions +340%; CPC -62%• Researched keywords and optimized content (SEO): YOY pageviews grew 38%; bounce rate dropped 92%• Managed and executed email campaigns: Average CTOR 23%; average unsubscribe rate 0.30%• Designated liaison for external marketing/public relations firms; accountable for implementation of marketing/media plan. Ensured outsourced projects were well-scoped, executed and delivered according to requirements• Managing editor of Modern Microscopy, an online technical journal• Co-led two website redesign projects: 2019, to refocus online presence, and 2015, to integrate six online properties into one cohesive websiteGraphic/multimedia design: Responsible for the vision, quality and consistency of creative assets, including freehand drawing, digital artwork, photography, and video. Drove projects from inception through completion, with cross-departmental collaboration. Ensured message quality and visual consistency thrived across three business units. Graphic design responsibilities:• Developed, planned, implemented, and managed multiple concurrent projects• Conceptualized, developed and designed print communications including brochures, fact sheets, presentations, scientific posters, college-level textbooks, and training materials• Coded email campaigns• Scientific, portrait and event photography• Contributed to and managed content on the company's digital channels• Managed processes through completion, including outsourcing printing

Developed, implemented, and updated marketing strategies that aligned with the institution’s mission statement and maintained the Museum’s image, including advertising and public relations; formulated and managed marketing budget. Cultivated relationships with press and media; communicated with media and responded to press and media inquiries; wrote press releases. Designed promotional materials, including brochures; regularly created custom artwork. Updated website. Selected and supervised Marketing and Public Relations interns. • Museum attendance for fiscal year 2010-11 climbed 50 percent from fiscal year 2008-2009• Museum attendance for fiscal year 2009-10 grew 44 percent over previous five-year average• Increased museum membership 14 percent during a 12-month campaign• Paid attendance increased 31 percent during a 12-month campaign• Attendance for education programs increased 44 percent during a 12-month campaign• Increased Facebook visits by 61 percent during a five-week period• Negotiated savings and discounts worth 52 percent of the total advertising budget

General Manager, Suburban Youth Symphony Orchestra, Orland Park, Illinois. Produced and managed all orchestra events and performances. Interacted with youth, parents, Board of Directors and staff, both within the organization and at outside venues, to smoothly coordinate events.• Wrote and distributed press releases and updated website text• Managed details at contracted rehearsal and concert facilities beginning with contract negotiation through communication with venue about special needs and set-up• Supervised events and performances, including receptions for board members and visiting artists, ticket sales and stage management (average total attendance: 300 persons)• Recruited, coordinated and trained volunteer parent association• Managed cash flow; wrote checks, completed all bookkeeping and non-profit status reporting• Designed and produced marketing, recruiting and informational materials and concert programs• Completed fundraising campaigns, including grant writing, sponsorship programs and product fundraisers; acknowledged gifts and support• Maintained extensive database of supporters and alumni• Developed and established graphic style guidelines

Office Administrator, First United Methodist Church, Lockport, Illinois. Assisted Pastor, Lay Minister, Board of Trustees, and several committees to ensure seamless operation of the church office. Responsible for all office functions: greeted and dealt tactfully and efficiently with visitors, answered phones and directed inquiries, maintained and updated all church records, scheduled events in the church’s meeting rooms, published and produced weekly bulletins, designed and updated the web page, managed the office budget, typed correspondence, and reported hours for payroll.

Owner, Teddies Love Tulips, Lockport, Illinois. Maintained profitable custom order sewing business. Extensive experience consulting with customers. Custom designed and sewed doll clothing and period costumes for doll artists. Designed and produced ladies’ evening wear.

Textile Design / Graphic Design

Completed 60 credit hours toward a BFA degree.

Bachelor Of Arts, Multimedia Journalism

Activities and Societies: Online editor-in-chief, staff reporter and online blogger for The Lewis Flyer online campus newspaper.