Senior Director Of Crm, Loyalty & Marketing Automation
Current
Sep 2023 - Present
AeroLeads people directory · profile
Leslie Borkow Email & Phone Number
Senior Director of CRM, Loyalty & Marketing Automation
at
Ariat International
1 work email found
@ariat.com
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
Senior Director of CRM, Loyalty & Marketing Automation
Location
Alameda, California, United States
Who is Leslie Borkow? Overview
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Quick answer
Leslie Borkow is listed as Senior Director of CRM, Loyalty & Marketing Automation at Ariat International, based in Alameda, California, United States. AeroLeads shows a work email signal at ariat.com and a matched LinkedIn profile for Leslie Borkow.
Leslie Borkow previously worked as Director of Lifecycle, CRM & Marketing Automation at Ariat International and Director of Loyalty & CRM at Cost Plus World Market. Leslie Borkow holds B.S, Business; Finance from Miami University.
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{first}.{last}@ariat.com
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Profile bio
About Leslie Borkow
Respected thought leader serving as the go-to CRM & Loyalty strategist who builds programs that drive customer life-time value, brand awareness, revenue, and market share. A consummate innovator, passionate about using customer analytics to maximize the cross-section of branding and marketing to power break-through concepts that address business objectives and exceed company goals. Quickly adaptable to the ever-evolving environments with consumers, products, technologies, and digital/media. - Own, built, develop and managed integrated marketing strategies – creating meaningful target audiences and life-cycle contact strategies across digital, text, email, and direct mail channels. Drove over $7M in incremental sales in via highly targeted email & text (SMS) campaigns during Covid to convert store-only shoppers to online purchasers.- Runs Consumer Research including brand tracking, segmentation, ethnographies, brand essence, shopping journey circumplex, exit interviews and customer panel analysis. Successful in understanding what the customer wants and translating it back into action at the enterprise level.- Successfully rebranded the World Market loyalty program to World Market Rewards working with Store/Field Operations, Store Visual/Creative, Research, eComm, Analytics, QA, etc. to ensure a cohesive look and feel across all marketing channels.- Mobile Marketing – launched and run the World Market Rewards text messaging and wallet program driving over $50M in incremental sales in FY2020 and increased SMS list to over 3M customers in 3 years.- Owned $50+ million in annual spend and over $550 million in brand sales by championing the management of on-line and off-line customer CRM programs and marketing partnerships, including P&L management in partnership with the Finance team. - Launching new MarTech stack – including a new Loyalty Platform and CDP. Partnered with IT, eComm, Creative, Analytics, consultants, etc. to implement change, improve the customer experience, drive incremental revenue and save a significant amount of expenses within the first year. - Present to C-level Executives monthly for post-mortem marketing analysis on all campaigns - measuring performance against marketing KPIs, managing to P&L budget, and providing insight into the impact of programs across all business channels.
Listed skills include Direct Marketing, Marketing Strategy, Marketing, Strategy, and 11 others.
Current workplace
Leslie Borkow's current company
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11 roles
Leslie Borkow work experience
A career timeline built from the work history available for this profile.
Director Of Lifecycle, Crm & Marketing Automation
I lead the CRM vision, driving agile messaging and promotional learnings, which will allows Ariat to leverage data to create hyper-personalized and relevant content for our customers. In addition, I develop new business growth opportunities via lifecycle marketing while strategically managing existing brand and product story expansion.
Jun 2021 - Sep 2023
Director Of Loyalty & Crm
Sep 2016 - Jun 2021
Director
Sep 2016 - Sep 2016
Loyalty & Crm
Run World Market Rewards – a best in class loyalty marketing program, inspiring and engaging our customers to increasetheir purchase frequency and basket size via targeting campaigns, sincere customer service and relevant customerbenefits. Markets and promotes the program by motivating field engagement teams and setting program goals, anenrollment text.
Aug 2016 - Sep 2016
Director - Crm
Pottery Barn Kids
- DIRECTOR OF CRM (2011-2016)Directed a world-class team delivering consumer-facing insights to help evolve the branding footprint, understand the competitive landscape, and make informed decisions based on current.
- Online Customer Acquisition: Increased customer engagement by using Facebook offer campaigns to drive retail traffic in specific markets – delivering an 8% ad-cost.
- Monitoring Brand Awareness: Developed email subject line testing resulting in a +28% lift in Open Rate, +109% lift in Click Rate, and +113% lift in $/M.
- Marketed Site/Email Traffic: Leveraging print campaigns to reach top customers who have opted-out of email, resulting in +55% lift in sales.
- Loyalty Program Rollout: Launched Pottery Barn Birthday Club - implementing measurement, evaluation, data capture, maintenance, and customer/prospect list selection to grow loyalty to over 100k members in the first year.
- Database Marketing Processes: Developed an innovative strategy in integrated marketing management that attained Birthday Club members AOV at 1.5x a traditional customer.
Jun 2011 - Jul 2016
Senior Planner
Apr 2006 - Oct 2007
Planner
Jul 2004 - Apr 2006
Senior Analyst
Responsibilities include managing mid-size economic consulting projects to ensure that the projects are completed on time and within budget, and that the projects exceed client expectations.Routinely perform industry and company research projects designed to predict trends and estimate future growth within the industry and the company.Perform unstructured.
Aug 2003 - Jul 2004
Analyst
- Direct Response-Performance Marketing DirectorExperienced in spearheading customer Acquisition and Retention/CRM programs,creating Strategic Partnerships to drive customer loyalty, brand, revenue and market share
- Expert in Digital Marketing, Email, and traditional Direct Mail
- Focused in Customer Database Segmentation and ROI / Lifetime Value analysis
- Experienced in Digital marketing and Leveraging Outside Partnerships
- Customer-focused analytical marketer, skilled at creating brand strategies,delivering results to meet and exceed company goals
Jan 2000 - Aug 2003
Analyst
Responsible for performing systematic company, industry and market research via the Internet, Standard & Poor's, Compustat, proprietary internal databases and licensed software.Composed work-product reports detailing client and industry background, as well as economic and market analysis, forecasts and recommendations.Responsible for formulating.
Jan 2000 - May 2001
2 education records
Leslie Borkow education
B.S, Business; Finance
Miami University
Bs - Finance, Finance, General
Miami University
FAQ
Frequently asked questions about Leslie Borkow
Quick answers generated from the profile data available on this page.
What company does Leslie Borkow work for?
Leslie Borkow works for Ariat International.
What is Leslie Borkow's role at Ariat International?
Leslie Borkow is listed as Senior Director of CRM, Loyalty & Marketing Automation at Ariat International.
What is Leslie Borkow's email address?
AeroLeads has found 1 work email signal at @ariat.com for Leslie Borkow at Ariat International.
Where is Leslie Borkow based?
Leslie Borkow is based in Alameda, California, United States while working with Ariat International.
What companies has Leslie Borkow worked for?
Leslie Borkow has worked for Ariat International, Cost Plus World Market, Pottery Barn Kids, Pricewaterhousecoopers Llp, and Deloitte & Touche Llp.
How can I contact Leslie Borkow?
You can use AeroLeads to view verified contact signals for Leslie Borkow at Ariat International, including work email, phone, and LinkedIn data when available.
What schools did Leslie Borkow attend?
Leslie Borkow holds B.S, Business; Finance from Miami University.
What skills is Leslie Borkow known for?
Leslie Borkow is listed with skills including Direct Marketing, Marketing Strategy, Marketing, Strategy, Management, Analytics, E Commerce, and Segmentation.
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