Leslie Borkow Email & Phone Number

Union City, California, Us

Union City, California, Us

I lead the CRM vision, driving agile messaging and promotional learnings, which will allows Ariat to leverage data to create hyper-personalized and relevant content for our customers. In addition, I develop new business growth opportunities via lifecycle marketing while strategically managing existing brand and product story expansion.

Alameda, California, Us

Alameda, California, Us

Alameda, California, Us

Run World Market Rewards – a best in class loyalty marketing program, inspiring and engaging our customers to increasetheir purchase frequency and basket size via targeting campaigns, sincere customer service and relevant customerbenefits. Markets and promotes the program by motivating field engagement teams and setting program goals, anenrollment text message program and our eCommerce site.LESLIE BORKOW | 415.987.9286 | leslie.ellen@gmail.com| PAGE 2 OF 2 Rebranded the World Market Explorer Program into World Market Rewards: Created a loyalty program that is easyto understand, relevant to the customer by simplifying the messaging and ensuring the program has a cohesive lookand feel across all marketing channels (stores, eCommerce, direct mail, etc.) Increased Loyalty KPI metrics by launching the company’s first ever Member Appreciation Month: IncreasedRewards member sign-ups by +6% and increased member sales by +5% YoY, a significant increase vs. trend. Led theprograms cross-functional team, including store operations, store visual, creative, eCommerce, merchandising andQA to guarantee a successful launch. Mobile Marketing – grew the text messaging program from ~200k members to over 1.8M in 2 years. In FY2017 themobile messaging program drove over $4.5M in incremental sales. Successfully managed a change in mobilemessaging vendors. Rolled out the ability to enroll in the loyalty program via text messaging. Partner closely with a leader in the Consumer Research space to bring the first customer segmentation researchstudy to World Market. Conducted in-market research and exit interviews to determine why customers are walkingout empty handed from our stores and learn what we can do differently to get the customer to purchase. Run acustomer insiders panel to field quick surveys to our customers.

DIRECTOR OF CRM (2011-2016)Directed a world-class team delivering consumer-facing insights to help evolve the branding footprint, understand the competitive landscape, and make informed decisions based on current trends. Owned the entire marketing budget, allocating, forecasting, and measuring marketing investment across all channels to maximize the return on marketing spend. Created C-level approved marketing plans utilizing historic KPIs, attribution models, and omni-channel views. • Online Customer Acquisition: Increased customer engagement by using Facebook offer campaigns to drive retail traffic in specific markets – delivering an 8% ad-cost. • Monitoring Brand Awareness: Developed email subject line testing resulting in a +28% lift in Open Rate, +109% lift in Click Rate, and +113% lift in $/M.• Marketed Site/Email Traffic: Leveraging print campaigns to reach top customers who have opted-out of email, resulting in +55% lift in sales.• Loyalty Program Rollout: Launched Pottery Barn Birthday Club - implementing measurement, evaluation, data capture, maintenance, and customer/prospect list selection to grow loyalty to over 100k members in the first year. • Database Marketing Processes: Developed an innovative strategy in integrated marketing management that attained Birthday Club members AOV at 1.5x a traditional customer.• Maximizing User Strategies: Ran a multitude of partnerships and digital campaigns to drive the Pottery Barn Kids Baby Registry to over 35% of registry creations directly via performance marketing in Q1 2015.• Consumer Target: Utilized look-a-like models to target pre-natal women during the launch of display campaigns.• Building A Story: Increased triggered sales +18% and Batch + Blast email circulation sales + 50% YoY in FY2015 through brand promotion, customer behavior, and creative, time-of-day and subject line testing.

San Francisco, Ca, Us

San Francisco, Ca, Us

Gb

Responsibilities include managing mid-size economic consulting projects to ensure that the projects are completed on time and within budget, and that the projects exceed client expectations.Routinely perform industry and company research projects designed to predict trends and estimate future growth within the industry and the company.Perform unstructured and structured industry and market research via Standard & Poor's, Factiva, Hoovers, and proprietary PricewaterhouseCoopers databases.Develop economic analyses to determine differences in actual versus budgeted financial data.Build complex financial models to value and calculate client profitability, analyze segmented financial data, analyze comparable market data, and determine effective tax rates.Analyze the functions, risks and assets utilized in clients' business units to determine an appropriate profitability relative to comparable companies within their industry.

Worldwide, Oo

Direct Response-Performance Marketing DirectorExperienced in spearheading customer Acquisition and Retention/CRM programs,creating Strategic Partnerships to drive customer loyalty, brand, revenue and market share• Expert in Digital Marketing, Email, and traditional Direct Mail• Focused in Customer Database Segmentation and ROI / Lifetime Value analysis• Experienced in Digital marketing and Leveraging Outside Partnerships• Customer-focused analytical marketer, skilled at creating brand strategies,delivering results to meet and exceed company goals

Worldwide, Oo

Responsible for performing systematic company, industry and market research via the Internet, Standard & Poor's, Compustat, proprietary internal databases and licensed software.Composed work-product reports detailing client and industry background, as well as economic and market analysis, forecasts and recommendations.Responsible for formulating transfer pricing rationale based upon various industry-wide accepted analytical methodologies and specific client fact patterns.Analyzed corporate capital structures to determine weighted average cost of capital for intellectual property valuation.

B.S, Business; Finance

Bs - Finance, Finance, General