As Senior Account Director at Pomerantz Marketing, a full-service, integrated marketing communications firm, I deliver all facets of account management, including project management and creative direction. I am the primary liaison with Pomerantz clients. My role encompasses:Account & Project Management:• Consult with clients and prospects to identify marketing challenges.• Help determine the best solution, define a scope of work, and establish contract terms.• Develop project plans, schedules, budgets, job briefs, etc.• Coordinate creative team members and associated vendors.• Facilitate proper approvals during all stages of a project.• Serve as primary Pomerantz liaison.Creative Direction:• Work with client to determine requirements.• Develop creative ideas that fit goals, scope, and budget.• Leverage talents of writers, designers, developers, strategists, etc.• Perform quality assurance on all deliverables.• Take projects from inception to completion.• Ensure client’s satisfaction with end result.Operations Direction:• Oversee agency’s daily operations and maintain the agency’s routines (e.g., regular internal meetings).• Identify business challenges and determine and implement appropriate resolutions.• Ensure the agency’s marketing remains fresh and progressive.• Provide employees and contractors with guidance, direction, supervision, and performance measurement.• Administer organizational, operational, and marketing infrastructure and processes to guarantee smooth workflow. • Stay current on the ever-changing landscape of marketing and business growth/management through professional development.Business Development:• Identify areas in which to add value with existing clients.• Act as Pomerantz representative at networking events and trade associations.• Pitch, propose, and bring new business into the agency.• Manage new business pipeline and provide monthly reporting.• Form and maximize strategic partnerships to drive new business.

As Senior Project Manager at West + Associates, a privately-held marketing and graphic design firm, I cultivated relationships with new and existing clients, serving as the primary liaison between customers and creative staff. I was entrusted with ensuring that all projects met client goals, budgets, and deadlines.As West + Associates was a hands-on environment, I worked closely with the agency’s president to draft proposals and plan and execute new business initiatives. Operationally, I streamlined processes to ensure smoother and more efficient workflow, and trained new account staff.Highlights of client work included:• Management of an advertising campaign for a healthcare IT solutions provider, which included copy and design and working closely with advertising reps and publication contacts to ensure optimal ad placements.• Development of concept and strategy for an association’s annual conference, which led to a 20% increase in attendance and membership.• Overseeing the brand identity overhaul for a university, which included an enrollment-focused advertising campaign that led to rankings in the top graduate and undergraduate business programs, as listed in The Princeton Review, the Wall Street Journal, and U.S. News & World Report.This position also enabled me to garner publishing experience, specifically managing the redesign and production for an award-winning monthly magazine; managing two monthly newsletters; managing two quarterly magazines; and acting as co-editor of in-house magazine, The Loupe.My experience at West + Associates laid the solid groundwork for account management, project management, and creative direction that I apply in my current role at The Pomerantz Agency.

As Marketing Manager at the Employee Relocation Council, the workforce mobility association for professionals who oversee, manage, or support U.S. domestic and international employee transfer, I led internal and external marketing communications. In addition to other duties, I facilitated exhibitor booth and sponsorship sales, supervised a membership team to produce annual membership directory, and cultivated relationships with members and vendors. The position enabled me to lay a groundwork for project management.